Telma Casanova

👋 Hi, I'm Telma — a Performance Marketing & Growth Strategist with 5+ years of experience scaling high-ROAS campaigns and leading digital acquisition across B2B and B2C brands in tech, SaaS, blockchain, insurance, health, education, retail, architecture, decoration, sustainability, parking, tv channels, tourism, etc.

I am passionate about people; helping them is my life's most rewarding purpose.

💼 I’ve worked as a:

- Performance Marketing Manager
- Paid Media Specialist
- Growth & Demand Generation Lead
- Digital Acquisition Strategist

I’ve managed global multi-channel campaigns across Meta, Google, LinkedIn, X (Twitter), Bing, and TikTok and helped brands at different growth stages—from startups to enterprises—build scalable performance engines.

📊 My track record includes:

🚀 Boosting ROAS by 791%
🎯 Cutting CPA by 607% and CPL by 86%
📈 Increasing Conversion Rate by 653%
🧩 Driving a 40% increase in Sales Qualified Leads
💰 Surpassing annual revenue targets by 88%

🛠 I can support you with:

🧠 Strategic Support:

- Help you design scalable performance marketing strategies tailored to your industry
- Diagnose underperforming campaigns and uncover growth levers using data.
- Build full-funnel acquisition strategies (TOFU, MOFU, BOFU) with aligned KPIs.
- Guide you in choosing the right mix of paid media channels based on your business goals and budget.

📈 Campaign Execution & Optimization:
-Create advanced account structures (e.g., SKAGs, ASC, CBO testing, dynamic creatives).
- Help you design and implement test-and-learn frameworks (A/B testing, creative iteration, bid strategies).
- Train you in ROAS-driven optimization routines (frequency, placement, budgets, audience segments)

🎯 Whether you're early in your career or a seasoned media buyer looking to level up or solve advanced problems, I bring hands-on experience and strategic insight to help you achieve clarity, confidence, and consistent results.

Let’s work together to unlock your next level 🚀