Yoav Farbey

Group Product Manager @ ING
Helping mentees to land Product roles, advance in their careers and lead with confidence
Netherlands 5.0 (17 reviews) Active today Usually responds in a few hours
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Services

$90 / month

Ideal for mentees who want consistent support, structured guidance, and leveling up their work.

2 calls per month

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

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About

Ready to accelerate your Product Management career or break into the field?
I've worked with over 30 mentees to help them land their dream role, build products that matter, and unlock leadership potential.

Curious if we’re a fit?
👉 Book a intro call to discuss your goals and ambitions and how we can work together!

Over the past 14+ years, I’ve led PM teams, hired and promoted talent, scaled products, and navigated my own leadership journey. I know what it’s like to feel stuck at a plateau and how to make it through to the other side.

Here’s my approach to mentorship:
- Approach weekly challenges openly without bias from working at their organisation and bring a fresh perspective to their work.
- A hands-on approach tailored to address the professional challenges and aspirations of my mentees.
- Together create action points from our discussions, so we can follow-up on at the next session.
Why Mentorship?

My own career journey was not always smooth sailing. I faced redundancies, feeling stuck in old roles, and team members resigning unexpectedly. I realised I couldn’t take on these challenges alone, and I wanted to have support from outside the organisations I worked at. During those times having a mentor was very valuable for me.

With the help of a mentor, I reflected on the situation I was in, and what I wanted, and how to move forward in my career. I learnt the power of self-awareness and reflection, understanding my working and communication preferences. These are crucial leadership skills, and the core of how I work with my mentees.

Want to see what this looks like in action?
If you’re curious about how my mentorships work in practice, you might like this recent case study:
"From Engineering to Product Leadership: Sophie’s Transformation" linked under my reviews.

🗓️ Book a free 30-minute introduction call. We can align on your goals, the steps to achieve them, and make sure we are a good match.

Open to inquiries

You can message Yoav to ask questions before booking their services

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What mentees say

Sophie

Sophie

5 out of 5 stars

Lite Plan · 
12 months

I had a great experience being mentored by Yoav. From the beginning, he shared helpful tools and advice to help me grow as a product manager. My original goal was to learn more about the business side of product work, and Yoav supported me with cost analysis methods and helped me find a good PM course. When my role changed and I got more responsibility, Yoav adjusted the focus and supported me with everyday challenges. He gave me feedback on documents and presentations, helped me with communication strategies, and shared his own experiences, which were super helpful. What I appreciated most was having someone experienced who really listened and gave honest, useful advice. I always felt supported and more confident after our calls. I can fully recommend Yoav as a mentor!

Sophie wrote 1 more review for the same mentorship
Sophie

Sophie

5 out of 5 stars

I am a product manager working in desktop engineering software with an engineering background. I have been fortunate to have Yoav as a mentor to enhance my understanding of the business aspects of my role. My experience with him has been great, His approach is structured and practical and I leave each session with a list of actionable advise.

Buğra

Buğra

5 out of 5 stars

Standard Plan · 
1 month

Yoav has been a great mentor in my career journey and it's only been a few months. His mentorship is action-oriented, with a clear focus on progress rather than just discussion. He consistently provides thoughtful feedback and practical next steps that keeps our sessions focused, impactful, and me pandering for more. What I value most is his ability to help me identify my blind spots and guide me in addressing them with intention. His approach is both challenging and supportive, and it started to make a real difference in how I navigate my growth. Highly recommend his mentorship to anyone looking for structured and high-impact guidance.

JIE

Jie

5 out of 5 stars

Standard Plan · 
18 months

Yoav is a great mentor. He is very patient and understanding, has helped me with various SaaS projects and has provided valuable insights and guidance. I highly recommend Yoav as a mentor for anyone looking to improve their PM skills

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This is how real progress happens

Mentees who work with a mentor for 3+ months reach their goals 2x faster than those going it alone. Long-term mentorship means fewer false starts, more focused sessions, and support that builds week after week.

  • In the top 1% of all mentors on MentorCruise
  • Over 31 mentees helped
  • 17 verified reviews, rated 5.0 out of 5
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