Yoav Farbey

Group Product Manager @ ING
Helping Startup PMs & Founders Grow from 0→1, launch successful products and into product leadership
Netherlands 5.0 (17 reviews) Active today Usually responds in a few hours
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Services

$90 / month

Structured, ongoing support with 1:1 calls and roadmap guidance. Ideal for career progression.

2 calls per month

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

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About

Do you want to grow into your next PM role, or become a more confident product leader?

Whether you're breaking into product management or pushing toward your next leadership role, I can help you gain clarity, get promoted, and thrive as a product manager.

Curious what our mentorship could look like?
You can read more about how I work in the case study under my reviews:
“From Engineering to Product Leadership: Sophie’s Transformation

Over the past 14+ years, I’ve led PM teams, hired and promoted talent, scaled products, and navigated my own leadership journey. I know what it’s like to feel stuck at a plateau and how to make it through to the other side.
Here’s my approach to mentorship:
- Approach weekly challenges openly without bias from working at their organisation and bring a fresh perspective to their work.
- A hands-on approach tailored to address the professional challenges and aspirations of my mentees.
- Together create action points from our discussions, so we can follow-up on at the next session.

Why Mentorship?
My own career journey was not always smooth sailing. I faced redundancies, feeling stuck in old roles, and team members resigning unexpectedly. I realised I couldn’t take on these challenges alone, and I wanted to have support from outside the organisations I worked at. During those times having a mentor was very valuable for me.

With the help of a mentor, I reflected on the situation I was in, and what I wanted, and how to move forward in my career. I learnt the power of self-awareness and reflection, understanding my working and communication preferences. These are crucial leadership skills, and the core of how I work with my mentees.
Whether you’re trying to land your first PM role, grow into a more senior role, or finally break through to product leadership, you don’t need to figure it out alone.

Not sure if this is the right fit?
Let’s explore it together book a free 30-min call to clarify your goals and how mentorship might help.


What mentees say

Sophie

Sophie

5 out of 5 stars

Lite Plan · 
12 months

I had a great experience being mentored by Yoav. From the beginning, he shared helpful tools and advice to help me grow as a product manager. My original goal was to learn more about the business side of product work, and Yoav supported me with cost analysis methods and helped me find a good PM course. When my role changed and I got more responsibility, Yoav adjusted the focus and supported me with everyday challenges. He gave me feedback on documents and presentations, helped me with communication strategies, and shared his own experiences, which were super helpful. What I appreciated most was having someone experienced who really listened and gave honest, useful advice. I always felt supported and more confident after our calls. I can fully recommend Yoav as a mentor!

Sophie wrote 1 more review for the same mentorship
Sophie

Sophie

5 out of 5 stars

I am a product manager working in desktop engineering software with an engineering background. I have been fortunate to have Yoav as a mentor to enhance my understanding of the business aspects of my role. My experience with him has been great, His approach is structured and practical and I leave each session with a list of actionable advise.

Buğra

Buğra

5 out of 5 stars

Standard Plan · 
1 month

Yoav has been a great mentor in my career journey and it's only been a few months. His mentorship is action-oriented, with a clear focus on progress rather than just discussion. He consistently provides thoughtful feedback and practical next steps that keeps our sessions focused, impactful, and me pandering for more. What I value most is his ability to help me identify my blind spots and guide me in addressing them with intention. His approach is both challenging and supportive, and it started to make a real difference in how I navigate my growth. Highly recommend his mentorship to anyone looking for structured and high-impact guidance.

JIE

Jie

5 out of 5 stars

Standard Plan · 
18 months

Yoav is a great mentor. He is very patient and understanding, has helped me with various SaaS projects and has provided valuable insights and guidance. I highly recommend Yoav as a mentor for anyone looking to improve their PM skills

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This is how real progress happens

Mentees who work with a mentor for 3+ months reach their goals 2x faster than those going it alone. Long-term mentorship means fewer false starts, more focused sessions, and support that builds week after week.

  • In the top 1% of all mentors on MentorCruise
  • Over 31 mentees helped
  • 17 verified reviews, rated 5.0 out of 5
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