AI for Founders / Start-ups with

Building a startup is already full on. This session is for founders who want to bring AI into their business in a way that’s useful, not overwhelming. We’ll look at where AI can genuinely help - in product, growth, ops, comms - and build smart, simple ways to make it part of how you work.

I’m a founder and CPO myself, running Shimmr AI, a performance marketing platform powered by large language models. This comes from real-world experience, not theory.

What you’ll get:
• Clear, founder-focused recommendations on where AI can give you leverage
• Practical tools to help you move faster without burning out
• No fluff, no hype - just useful ways to integrate AI into your business

👋 Hi, I’m Searsha - Founder and Chief Product Officer building Shimmr, where we use AI to automate performance marketing.

I work with AI tools every day - not just in building our product, but to supercharge the way I work: streamlining workflows, speeding up research, enhancing creative output, and solving operational problems faster. I’ve helped people embed AI into their daily roles so they can focus on what really matters: elevating what they love, and delegating what they don't.

Whether you’re exploring AI for the first time or trying to deepen how it supports your work, I can help you:
- Identify practical ways to use AI in your job today - not someday
- Use AI to improve writing, research, analysis, and communication
- Automate parts of your role to save hours every week
- Shift from “tool user” to “AI thinker” - understanding how to get better, more useful outputs

I’ve worked across a wide range of roles – from strategy and creative to product, operations, growth, and leadership – which means I’m used to switching contexts quickly and understanding what different people actually need.

My mentoring style is hands-on, practical, and outcomes-focused. I’ll meet you where you are and help you embed AI into how you already work.

A little about me:
• Founder of Shimmr AI: performance marketing automation platform
• Former CRO at ProQuo AI: scaled to $3M ARR
• Winner: AI StartUp of the Year (UK StartUp Awards 2024)
• Winner: Trailblazer 2025 (London Book Fair)
• Finalist: Great British Entrepreneur Awards 2024
• Cannes Lions Silver: Coal Drops Yard
• Selected for the KPMG Emerging Giants Programme for high-growth founders
• Lover of tea and kickboxing
• Learn more about me here: https://www.linkedin.com/in/searsha-sadek/

If you’re ready to start working smarter with AI (without needing to code or become a data scientist), I’d love to work with you.

Book a custom session that suits your goals, or start the monthly programme to get AI confident. 💬