AI for Publishers with

If you’re in publishing - as an author, marketer, or team member - this session is designed to show you how AI can help you do more with less. From metadata to ad creative, social copy to promo planning, we’ll explore tools and workflows that fit how publishing really works.

As the founder of Shimmr AI, I work with publishers every day, helping them run book campaigns that feel relevant, personal and high-impact, without the chaos.

What you’ll get:
• Real examples of how AI can support your publishing workflow
• Clear, helpful guidance that respects your tone of voice and creative integrity
• Practical tools to save time and grow your book audience, one step at a time

👋 Hi, I’m Searsha - Founder and Chief Product Officer building Shimmr, where we use AI to automate performance marketing.

I work with AI tools every day - not just in building our product, but to supercharge the way I work: streamlining workflows, speeding up research, enhancing creative output, and solving operational problems faster. I’ve helped people embed AI into their daily roles so they can focus on what really matters: elevating what they love, and delegating what they don't.

Whether you’re exploring AI for the first time or trying to deepen how it supports your work, I can help you:
- Identify practical ways to use AI in your job today - not someday
- Use AI to improve writing, research, analysis, and communication
- Automate parts of your role to save hours every week
- Shift from “tool user” to “AI thinker” - understanding how to get better, more useful outputs

I’ve worked across a wide range of roles – from strategy and creative to product, operations, growth, and leadership – which means I’m used to switching contexts quickly and understanding what different people actually need.

My mentoring style is hands-on, practical, and outcomes-focused. I’ll meet you where you are and help you embed AI into how you already work.

A little about me:
• Founder of Shimmr AI: performance marketing automation platform
• Former CRO at ProQuo AI: scaled to $3M ARR
• Winner: AI StartUp of the Year (UK StartUp Awards 2024)
• Winner: Trailblazer 2025 (London Book Fair)
• Finalist: Great British Entrepreneur Awards 2024
• Cannes Lions Silver: Coal Drops Yard
• Selected for the KPMG Emerging Giants Programme for high-growth founders
• Lover of tea and kickboxing
• Learn more about me here: https://www.linkedin.com/in/searsha-sadek/

If you’re ready to start working smarter with AI (without needing to code or become a data scientist), I’d love to work with you.

Book a custom session that suits your goals, or start the monthly programme to get AI confident. 💬