Decision Strategy with

For founders or executives facing uncertainty or complex choices.
I will help you:

- Clarify the problem
- Surface hidden assumptions
- Apply decision frameworks
- Reach a confident, justified decision

I help founders and executives make clearer, faster, and more confident decisions—especially when the stakes are high.

I’ve led global AI, engineering, and data science teams, delivered large-scale recommender systems, and advised early-stage startups and boards. My work combines practical leadership experience with the thinking behind my upcoming book, Unpractical Decisions, which explores why important choices are so difficult and how to avoid the traps that derail them.

If you want a thought partner who can challenge assumptions, structure ambiguity, and help you navigate strategy, hiring, product direction, or organisational design, I’d be delighted to work with you.