Systems Deep Dive | Removing Barriers To Growth with

Who Would Benefit - ecommerce founders who are making sales but are facing scaling challenges.

Those who:
- are generating consistent sales but can't unlock the next stage of growth or profitability
- feel they're "burning money" without a clear road map or performance feedback loop
- get bombarded by operational demands and are becoming a bottleneck in their own business.
- would like a neutral, non biased 3rd party to review their strategy and identify blind spots.  

How It Works

Pre-Session: Exchange messages to understand your challenges, goals and operational landscape. Then you'll choose one or more critical areas of their business for a technical deep dive. This could be their paid ads, CRM, website or logistics.  

Part 1: Funnel Audit

- I'll conduct a live review of the platforms (think Google Ads, Shopify, Klaviyo)
- identify immediate opportunities and critical leaks
- focus on finding actionable insights that we convert into quick wins and longer term projects.

Part 2: Systems Thinking

Shift in focus to understand the business at a foundational level. Discuss your operating structure, task roadmap and decision clarity. Uncover and understand what is really driving performance, what data you use to make decisions. What information you are getting from the platforms, your team and your own research.

We'll then optimise or create: decision-making processes, goal-setting frameworks, and team reporting structures.

Questions might include:  
- How do you currently use data to make key decisions?
- What is the biggest bottleneck to execution in your business right now?
- How are you structuring your team to scale with the business?

The objective is to uncover the underlying patterns in thinking and behaviour that are limiting growth and creating simple, repeatable steps to counter and replace them with data driven workflows.

Key Deliverables:
30-Day Action Plan: structured list of quick wins with clear steps for implementation and performance analysis.

Growth Framework: actionable workflows and SoPs for improved data capture, decision-making and growth generation.

A full recording of the session and templates will be available for review and reference.

Experienced ecommerce growth consultant. I deliver clear insights into the root causes and best next steps to give founders confidence in their decisions.

I've built and scaled x2 ecommerce businesses and now enjoy helping others to do the same. I work with ecommerce founders as an 'in the weeds' advisor to help you overcome obstacles and stay motivated.

I focus on building simple, reliable data & insight dashboards to support decision-making that remove some of the questions and blank spots that cause growth to stall, cash to burn and hair pulling.

Building a business can be challenging but you don't have to go it alone.

Typical areas of focus
- Working with Founders and smaller teams who are wearing a lot of hats
- Paid Ad performance across Google, Meta, TikTok,
- Site CRO & inventory optimisation
- CRM - Campaigns, Automations, loyalty
- Data and insights - KPIs, reports and insight generation
- Operational excellence - workflow design & SOPs

Outcomes & Deliverables during our sessions
- Root cause mapping that supports fast feedback loops that turn noise into signals
- Clear go or no-go decisions using a simple scorecard for products, channels, and tests
- Measurable de-risking of spend through pre-mortems, guardrails, and checkpoint reviews
- Async reviews and feedback to maintain momentum and unblock resources between calls

From product sourcing and marketing to logistics and customer service, I can help you navigate every aspect of building your online store.

If you want to chat through some questions, ideas or general feedback on your challenges please get in touch!