No matter whether you are pitching to an investor or participating in a startup competition, you will always need a pitch deck to tell or sell your story.
First of all, how many pages do you need for the pitch deck? Is longer better?
The answer is IT DEPENDS!
Length: You will need a different version pitch deck for a different purpose
- 5 min: pitch competition, etc; 5-10 pages
- 10 min: demo with a client or an investor, 15-20 pages
- 30 min, etc
Start preparing with the longest version, which usually could be 20-40 pages.
Building a pitch deck may sound scary at the beginning but actually, you just need to answer Two Key Questions:
1. What problem are you solving?2. Why you?
- How to win? - Market Analysis
- Why could You win? - Team & Technology
It requires a lot of deep thinking to answer the above questions well. After that, you just need to fill in the following structure to ship out your deck
Structure of your pitch deck:- Executive summary
- Company Mission & Vision
- Company description
- Name, Problem, Product
- Market analysis
- Market Size & Opportunity
- Business Model & Go-to-Market (GTM) Plan
- How to make money?
- How to grow?
- Founder & Team Profile
- Why could your team win the game?
- Resource / Funding request
- How much money do you need?
- How would you use this funding?
- Financial projections
- Current Status, Fundraise, and Financials
- Appendix
- You could add your supportive information, like financial projection models, partner logos, etc in the Appendix section.