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We often think that creativity and rigor are opposed. The design offers the chance to combine the two:
it is an exciting playground, and a great theoretical exercise, as much as practical.
Spontaneity and intuition rub shoulders with operational pragmatism and efficiency.
I have worked for more than twenty years for iconic brands, major events, and international companies: Nike, FIFA, Disney, Nestlé, MasterCard, Heineken, Air France, Orange, Swatch, French Rugby Federation, or Le Tour de France. As a freelancer as well as internally, these experiences allowed me to acquire a global, total vision of design.
Design has always changed. Tools, practices, processes, knowledge, professions, ...
The integration of teams, their evolution, their stabilization, and their performance, are major challenges for all companies wishing to build a sustainable and efficient design practice.
These changes have become recurrent and are profoundly transforming companies and designers.
This reinforces my vision of the designer: an expert with a tree of skills which goes well beyond specialization.
My areas of intervention are product design, services, and experiences. Let's talk and share about design operations.
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