Antonella Sassu

Lead User Experience Designer @ NaturalMotion Games (Zynga)
United Kingdom Active last week Usually responds in a week or longer


Antonella is the head of User Experience of NaturalMotion Racing (a Zynga Company). She is supervising the UX work on CSR2 (in collaboration with Bangalore Studio India UX team) and leading the User Experience practice on a new unannounced exciting game.

During her professional career, Antonella has covered the life cycle of many projects: from the high-level concept design, through the user research, the prototyping phase, until the user evaluation and the testing. She is a qualified IBM Design Thinking Co-Creator.
She has designed for responsive web, mobile apps, and ambient sensor networks.
She has worked in many industries including mobile games, financial services, natural resources, social search, healthcare, energy monitoring, Internet of Things, public transports. She has published in the main global HCI conferences.

She has previously mentored young UXers and professionals in other roles that aimed to understand more about how to collaborate with UX people.
Contact me for:
- general UX methods and practice
- how to grow as a UX
- how to build the UX practice within your organisation (including but not only how to build the reputation of UX within the organisation)
- user research and user testing
- UX in games


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