I'm George Beverley. By day, I'm an Insights Director at a UX Research and CRO Consultancy. The Audience Detective is my alter-ego.
How did I get here?
I trained as a designer and worked in marketing as a creative in London’s Ashland. I saw how research played a huge role in unlocking insights that fuelled brand and product growth. I designed my first website at the dawn of www in 1996. It was awful!
Later I went into digital marketing and learnt about data and channels. All this experience was teaching me valuable lessons.
UX Research is the secret big brands keep to themselves. I started lecturing and sharing what I learnt. Now I want to work closely with people like you.
UX Research sounds daunting, but what if you saw it differently? Like a detective solving a case? Using data, observing behaviour and talking to people? You're building a case.
This is how I like to approach my work. Taking what can be a complex subject and viewing it from another perspective.
Skills I cover are research, persona development, wireframing, value proposition and prototype testing.
Thanks for reading.
Audience Detective Homepage
At the Silicon Beach conference in 2016, Mark Adams, Head of Innovation at Vice talked ‘pipes’.
I'm George Beverley, Insights Director at Insightful UX Agency. Visiting University Lecturer. AKA The Audience Detective. I write about that …
$180 / month
Up to 2 calls per month
Unlimited Q&A via chat
Expect responses in 3-4 days
Tasks & exercises
Flat fee, no hidden costs
7 day free trial! Cancel anytime.
One-off sessions are a great option if you’re looking for specific advice on a certain topic.
Not sure about your newest design? Not sure if your code is as good as it can be? Portfolio site looking a bit, meh? In this session, a mentor will sit down with you, and give you some inputs to make your work better, be …
We will send you a quick email if George has new open spots for mentorship, and only in that case!