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About

Marketing leader with 9+ years of experience driving revenue and market share growth.

➤ Full-Stack Paid Media Expertise
Specialized in orchestrating high-performance campaigns across Google (Search, Display, PMax, Demand Gen), YouTube, Meta, LinkedIn, X, Bing, Spotify. Track record of developing integrated strategies that effectively guide prospects through the customer journey.

➤ Global Experience Across B2B and B2C
Helped companies from pre-seed startups to global giants like Tesla, in B2B and B2C markets, in a total of 29 different countries spanning EMEA, NA, APAC and LATAM.

➤ Strategic Growth Leadership
Proven track record of leading cross-functional projects and lean marketing teams to maximize impact through scalable systems, automation, strategic prioritization, frameworks, and a culture of experimentation, innovation, and impact measurement.

➤ Career Highlights

• Lastminute: Managed multimillion-euro Paid Search campaigns across EMEA and later established the Marketing Innovation unit, enabling a lean team to survive the COVID crisis and scale operations without additional hires.

• Tesla: Hired as the company’s first growth performance manager. Contributed building the Global Growth team from scratch, scaling budgets to millions of dollars. Developed foundational strategies for campaign targeting. Successfully tested and scaled new channels (Search, YouTube, LinkedIn, X) across North America, EMEA, and APAC. Partnered with Data Scientists to prove campaign effectiveness via incrementality testing. Established the EMEA Web Analytics team.

• Consulting Experience: Advised companies like KIA Motors, Olympus, Kingston Technology, and FlexClub on Paid Search, SEO, Conversion Rate Optimization, Growth Strategy.

• Entrepreneurship: Co-founded BlueAlpha, a marketing measurement and automation SaaS, where I built the SEO and Content strategy from the ground up.

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