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About

Marketing leader with 9+ years of experience driving revenue and market share growth.

➤ Full-Stack Paid Media Expertise
Specialized in orchestrating high-performance campaigns across Google (Search, Display, PMax, Demand Gen), YouTube, Meta, LinkedIn, X, Bing, and Spotify. Track record of developing integrated strategies that effectively guide prospects through the customer journey.

➤ B2B & B2C Experience Across Startups and Enterprises
Led growth initiatives across both B2B and B2C companies, from early-stage startups to established enterprises.

➤ Strategic Growth Leadership
Proven track record of leading cross-functional projects and lean marketing teams to maximize impact through scalable systems, automation, strategic prioritization, data-driven frameworks, and a culture of experimentation, innovation, and impact measurement.

➤ Career Highlights

• Lastminute: Managed multimillion-euro Paid Search campaigns across EMEA and later established the Marketing Innovation unit, enabling a lean team to survive the COVID crisis and scale operations without additional hires.

• Tesla: Hired as the company’s first growth performance manager, I contributed building the Global Growth team from scratch, scaling budgets to millions of dollars. I developed foundational strategies for campaign targeting, successfully tested and scaled new paid channels (Search, YouTube, LinkedIn, X) across North America, EMEA, and APAC, collaborated with Data Scientists to prove campaign effectiveness via incrementality testing, and established the EMEA Web Analytics team.

• Consulting Experience: Advised companies like KIA Motors, Olympus, Kingston Technology, and FlexClub on Paid Search, SEO, Conversion Rate Optimization, and Growth Strategy.

• Entrepreneurship: Co-founded BlueAlpha, a marketing measurement and automation SaaS, where I built the SEO and Content strategy from the ground up.

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