Michael (MXB) Burns

CEO Consiglieri. Tribe Builder. Strategy Architect.

For over 25 years, I’ve been in the trenches of business, scaling startups into powerhouses, building high-performance teams, and crafting strategies that drive real, measurable growth. I’m not here to sugarcoat things or give you fluff—I’m here to help you cut through the noise, identify your edge, and dominate your market.

As the CEO of UGOWEEGO, I specialize in recruiting top-tier talent, creating go-to-market strategies that hit like a sledgehammer, and building ecosystems where businesses thrive. I’ve worked across industries—SaaS, cybersecurity, healthcare, CPG, AI—and delivered results that speak for themselves.

You don’t need a cheerleader. You need a mentor who’s been there, done that, and knows how to win. That’s where I come in. You wouldn't need a life guard, if you had a Life Agent.

Who I Work With
-Entrepreneurs and founders ready to scale their business and need to make key hires.
-Sales and business leaders looking to build high-performing teams or refine their GTM strategies.
-Professionals who are tired of playing small and want to execute at full throttle.

What I Offer
-Go-to-Market Strategy Mastery: Whether you’re launching or scaling, I’ll help you create a GTM strategy that dominates.
-Recruiting Expertise: Build the A-team you need to crush your goals.
-Leadership Development: I’ll show you how to lead with clarity, focus, and relentless execution.
-Career Optimization: For individuals, we’ll identify your superpower, refine your strategy, and get you where you need to go.

What You Can Expect
No BS. No fluff. Just actionable advice, clear strategies, and mentorship that delivers results. Together, we’ll identify your challenges, craft solutions, and execute with precision. If you’re ready to stop talking about potential and start realizing it, let’s make it happen.

Let’s Connect.
I don’t just play the game—I shape it. If you’re ready to take the next step and put in the work, I’m here to guide you every step of the way. Let’s rewrite your playbook and build the future you’ve been aiming for.