Natália Tôrres

Hi, I’m Natalia, a UX Researcher and strategist with 14 years of experience across the private and public sectors, now working with the Scottish Government and consultancy for complex IT projects. I specialise in tackling complex challenges, whether it’s turning around failing products, uncovering actionable insights, or helping teams navigate the realities of UX in the real world.

With a background in design and strategy, I focus on the bigger picture – understanding user needs, leveraging psychology and mental models, and presenting research that drives decisions. This isn’t about textbook approaches; it’s about facing real-world challenges, proving your value with evidence, and making an impact.

I can help your company strategise its UX research efforts, pinpoint opportunities for improvement, and define clear pathways to success. Whether you’re looking to optimise your current research process, align teams with business objectives, or ensure your research is delivering value, I’ll provide actionable advice and guidance to move you forward. Together, we’ll refine your approach to UX research, ensuring it’s robust, scalable, and results-driven.

Looking forward to meeting you.