$260 / month
2 calls per month (60min/call)
Unlimited Q&A via chat
Expect responses in 2 days
I specialise in helping early-stage startups develop and implement scalable SEO strategies—while avoiding the common pitfalls that can stall growth or become costly to fix later.
With over ten years' experience across SMBs, startups, enterprise, and my own e-commerce business, I bring a practical, strategic approach to organic growth. I’ve led SEO at two of Australia’s most successful startups (Canva and Uber Car Share)and I understand how to balance long-term growth with short-term priorities.
While SEO is my specialism, I take a broader view of marketing. I hold a Diploma in Digital Marketing from the IDM and have worked closely with cross-functional teams across paid media, product, data, PR, and brand. I know how SEO fits within the wider picture—and how to communicate its value to stakeholders at all levels.
Alongside deep expertise in technical, programmatic, and international SEO, I also bring:
- First-hand experience running an e-commerce business, and understanding the realities of growing a company from the inside
- Familiarity with how AI and LLMs are reshaping search, and the evolving strategies to track and optimise performance
- Experience building and managing SEO teams, and aligning them with product and growth goals
If you're looking for a mentor to support your organic growth strategy, whether you're a solo founder, a junior marketer, or building out a team, I’d love to chat.
5 out of 5 stars
Sam is an excellent mentor who shares clear and practical SEO knowledge that I have been able to apply straight away. I really value how he sets focused tasks that help build strong foundations for long term improvement. He is friendly, easy to talk to, and if I ever need help with SEO, he will be the first person I go to.
Lite Plan • 2 months
5 out of 5 stars
Sam is a great mentor with a wealth of knowledge. He's helped me develop content and backlink strategies, audited my site for SEO issues, and showed me how to best leverage tools like ahrefs. Highly recommended!
Lite Plan • 1 month
5 out of 5 stars
We wanted to improve our company’s SEO results, and although we didn’t have many sessions with Sam, his guidance helped us build a strong foundation to move forward. We really appreciate his expertise and would like to continue working with him in the future.
Lite Plan • 2 months
Notify me when Samuel has new spots
We will send you a quick email if Samuel has new open spots for mentorship, and only in that case!
Book a free intro call with Samuel
Connect with Samuel in a quick call (usually under 30 minutes)
What's included in the trial?
Every trial is a little different–here's what Samuel says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods
