$260 / month
2 calls per month (60min/call)
Unlimited Q&A via chat
Expect responses in 2 days
I specialise in helping early-stage startups develop and implement scalable SEO strategies - while avoiding the common pitfalls that can stall growth or become costly to fix later.
With over ten years' experience across SMBs, startups, enterprise, and my own e-commerce business, I bring a practical, strategic approach to organic growth. I’ve led SEO at two of Australia’s most successful startups (Canva and Uber Car Share)and I understand how to balance long-term growth with short-term priorities.
While SEO is my specialism, I take a broader view of marketing. I hold a Diploma in Digital Marketing from the IDM and have worked closely with cross-functional teams across paid media, product, data, PR, and brand. I know how SEO fits within the wider picture—and how to communicate its value to stakeholders at all levels.
Alongside deep expertise in technical, programmatic, and international SEO, I also bring:
- First-hand experience running an e-commerce business, and understanding the realities of growing a company from the inside
- Familiar with how AI and LLMs are reshaping search, and the evolving techniques to track and optimise performance. While terms like “AIO” and “GEO” are gaining traction, I view them as extensions of SEO rather than entirely new disciplines.
- Experience building and managing SEO teams, and aligning them with product and growth goals
If you're looking for a mentor to support your organic growth strategy, whether you're a solo founder, a junior marketer, or building out a team, I’d love to chat.
Ps. If you're looking for career coaching /interview prep / resume advice, I can help with that too - drop me a message :)
5 out of 5 stars
I had a really positive experience working with Sam while preparing for my job interview. He was very knowledgeable, thoughtful and clearly well prepared for the session. He was encouraging and gave practical advice that helped me feel more confident going into the interview. Definitely recommend him! Thank you!!
Session: Adhoc Consultation
5 out of 5 stars
Sam gave me some valuable tips for localizing our website to other languages. As in our previous sessions, he was to the point and actionable, which is what I was looking for. Everything's up and running for now, so I'm very grateful for his help.
Standard Plan • 1 month
Notify me when Samuel has new spots
We will send you a quick email if Samuel has new open spots for mentorship, and only in that case!
Book a free intro call with Samuel
Connect with Samuel in a quick call (usually under 30 minutes)
What's included in the trial?
Every trial is a little different–here's what Samuel says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods
