$260 / month
Start free, decide later
Samuel is the SEO Growth Lead at Canva. He has more than ten years of experience across SMBs, startups, enterprise companies, and his own e-commerce business, including leading SEO at Canva and Uber Car Share. He holds a Diploma in Digital Marketing from the IDM and has experience with technical, programmatic, and international SEO. He helps founders and marketers build scalable SEO strategies, improve organic search performance, and prepare for SEO careers and interviews.
Based on 22 verified mentee reviews
I specialise in helping early-stage startups develop and implement scalable SEO strategies - while avoiding the common pitfalls that can stall growth or become costly to fix later.
With over ten years' experience across SMBs, startups, enterprise, and my own e-commerce business, I bring a practical, strategic approach to organic growth. I’ve led SEO at two of Australia’s most successful startups (Canva and Uber Car Share)and I understand how to balance long-term growth with short-term priorities.
While SEO is my specialism, I take a broader view of marketing. I hold a Diploma in Digital Marketing from the IDM and have worked closely with cross-functional teams across paid media, product, data, PR, and brand. I know how SEO fits within the wider picture—and how to communicate its value to stakeholders at all levels.
Alongside deep expertise in technical, programmatic, and international SEO, I also bring:
- First-hand experience running an e-commerce business, and understanding the realities of growing a company from the inside
- Familiar with how AI and LLMs are reshaping search, and the evolving techniques to track and optimise performance. While terms like “AIO” and “GEO” are gaining traction, I view them as extensions of SEO rather than entirely new disciplines.
- Experience building and managing SEO teams, and aligning them with product and growth goals
If you're looking for a mentor to support your organic growth strategy, whether you're a solo founder, a junior marketer, or building out a team, I’d love to chat.
Ps. If you're looking for career coaching /interview prep / resume advice, I can help with that too - drop me a message :)
5 out of 5 stars
Working with him as my mentor was a great experience. He helped me improve my analytics skills significantly, especially in GA4 and Excel, while also teaching me how to think more strategically about data. His explanations were always clear, practical, and easy to follow. Thanks to his guidance, I gained more confidence in analyzing data and turning insights into actionable recommendations. I highly recommend him to anyone looking to grow in analytics and data-driven decision-making.
Lite Plan • 2 months
5 out of 5 stars
From Sam's mentorship across a handful of half hour calls I quickly went from staring at data in SEO tools to feeling more comfortable in knowing how to approach SEO & content, and what the process looks like.
Lite Plan • 11 months
5 out of 5 stars
Sam has been a great mentor over the past few months. Since I come from a background completely outside of SEO, he has been especially helpful in getting me unstuck whenever I overcomplicate things or run into problems. He also keeps me accountable by helping me focus on the exact next step I should work on.
Lite Plan • 2 months
You tell Samuel your goals. They see exactly what you want to work on before session one.
You meet within days. Samuel reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
Samuel Ficek
SEO Growth Lead at Canva
Enter your email and we'll let you know when Samuel has open spots. You'll also get a link to manage your wishlist – no account needed.
Book a free intro call with Samuel
Connect with Samuel in a quick call (usually 15-20 minutes)
What's included in the trial?
Every trial is a little different–here's what Samuel says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods
