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Sandra Wear

Fractional CxO @ Sandra Smarts
Startup coach/mentor with GTM and investor prep expertise
Canada 5.0 (3 reviews) Active 2 months ago


$220 / month

The most popular way to get mentored, let's work towards your goals!

2 calls per month

Unlimited Q&A via chat

Expect responses in 2 days

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2x founder turned startup advisor and executive. Deep experience in SaaS product and strategy, B2B marketing and enterprise sales. Have done business growth from scratch along with transformation and turn-around work. Have closed debt and equity financing.

Achievements include: building company to record-setting acquisition, positioning and assisting in acquisition of mentee by Groupon, advising and prepping an AgTech company for multi-million financing rounds, transforming legacy tech business to SaaS and 10% user growth WoW

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What mentees say



5 out of 5 stars

Standard Plan · 
1 month

Sandra is a talented and engaging mentor, coach and leader with the ability to distill complex ideas down to simple concepts and strategies. She has the rare talent of being able to connect with people across a variety of disciplines, build rapport quickly and then share ideas with her mentees in a way that is easily understood and embraced. She has the heart of a teacher, the mind of a strategist and the skills to encourage, coach and drive to meaningful results. Sandra’s deeper understanding of customer needs, discovery and starting from a place of curiosity has allowed us to connect with our customers in a way that focuses on their needs. I always appreciate She is able to leverage her many years of experience in the start-up space to tailor coaching moments to meet what seems like any situation with ease. I really enjoy my interactions with her as they are often thought-provoking and, perhaps more importantly, encouraging.



5 out of 5 stars

Lite Plan · 
1 month

Sandra is an amazing mentor, really lovely to speak to, and a great person to work with. You'd be silly not to pick her as your mentor!



5 out of 5 stars

It was great. Sandra was able to understand the issue I'm dealing with in a short period of time. Her suggestions were great

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