Services
$360 / month
Start free, decide later
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1
Free intro call
No card needed to book. -
2
Ongoing calls + chat
2 × 60-min calls per month, unlimited Q&A. Replies in 24 hours or less. -
3
No lock-in
Month to month, no contract.
MentorCruise summary
Tom is a B2B Marketing and Startup Leader at Cold.inc. He has more than 12 years of experience leading go-to-market work at high-growth B2B SaaS companies, including scaling UserZoom's ARR from $25M to $80M. He helps founders and marketers make sharper go-to-market decisions, prioritize what matters, and move projects forward.
Based on 7 verified mentee reviews
- Reviewers often praise his thoughtful questions for exposing blockers, clarifying priorities, and helping them move projects forward.
- Mentees value the practical tools and advice he gives on marketing strategy and working in startups.
- Several reviewers describe patient, safe, and encouraging sessions that build confidence and leave them energized.
About
I’m not a marketing expert.
I’m a B2B operator who understands marketing—and how startups actually work.
For 14 years I've led GTM at high-growth B2B SaaS companies. As SVP Marketing at UserZoom, I scaled ARR from $20M to $80M over three years, generating $18M in marketing pipeline each quarter, before we were acquired. Before that, I built the marketing function at WhatUsersDo from scratch, leading it through to acquisition. More recently as VP Marketing at Insight Partners-backed Sedna, I built a high-performing team that took marketing's share of new-business pipeline from 10% to 35% and doubled deal value.
My real job wasn’t ads or campaigns. It was helping CEOs and teams make better decisions when the stakes were high.
I work with people who don't have a senior operator in the business to sanity-check their thinking (usually the decisions involving people, money and direction).
- Founders: making the big go-to-market calls—positioning, channels, who to hire—with no one experienced to pressure-test them.
- Marketers: the lone or first-time in-house hire, pulled in ten directions and unsure what to ignore and how to progress beyond fire-fighting
Most people come to me when they've hit an inflection point, and realise the answer isn't another podcast or AI-generated playbook. They need to distil their options and move the hell forward with confidence.
I provide strategic perspective, operator judgement and decisive clarity. I'm not your boss, your therapist, or a consultant who'll drown you in slides. But I will tell you the truth and keep you focused on what matters.
If you’re looking for hands-on execution or tactical asset reviews, that’s not me.
If you want clearer thinking, better decisions, and momentum in the right direction, let’s talk.
What mentees say
5 out of 5 stars
I've worked with many mentors over the years. Tom's ability to combine helpful answers with thought provoking questions is unmatched. His answers not only helped me move forward but also taught me how to think about those topics. I highly recommend him!
Stoyan
Standard Plan • 4 months
5 out of 5 stars
Tom is a great mentor!
Tobias
Lite Plan • 9 months
5 out of 5 stars
Tom is fantastic. He forced me to face some realities about what I was avoiding, what my blockers were, to launching my product. Then gave me the tools to overcome those. I'm still a work in progress but already feel a huge weight lifted about getting things moving. Exactly what I needed and not at all what I was expecting. Instead of telling me to do a, b, c he enabled me to figure out why I wasn't seeing what a, b and c were for myself. Also how to properly instruct my employees for what exactly I wanted. This is more like executive coaching than giving a recipe for success, I'm MORE THAN SATISFIED with what he provides. Great work Tom, looking forward to our next talk.
Steve
Standard Plan • 1 month
Get to know Tom
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Article 5 min readTom Lloyd – Meet the Mentor
I’m Tom, and I run Cold.inc, a catalyst that helps startups and creative businesses move ideas from conception to market. …
Read more
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LinkCold | B2B Marketing mentoring for high-growth tech startups
Accelerate your learning curve with an experienced operator who can help you navigate your path to better leadership and results.
Read more
What happens when you start
You tell Tom your goals. They see exactly what you want to work on before session one.
You meet within days. Tom reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
