$290 / month
2 calls per month (60min/call)
Unlimited Q&A via chat
Expect responses in 24 hours or less
Yo. B2B Marketing is hard! 🫠
But it doesn't have to be complicated.
I’ve spent 10+ years leading Marketing at high-growth B2B SaaS startups in the US and UK, from seed to Series D, $1M to $80M ARR. Along the way I’ve built and led teams across demand gen, product marketing, PR, and everything in between, while being accountable for real growth.
I appreciate the *ahem* less-than-ideal, real-world situations businesses find themselves in as they attempt to build the rocket ship mid-flight, spilling parts like a late-night IKEA cabinet build ("Hey, was that screw important?" "Not sure, let's just see if anything breaks…").
As both a practitioner and a leader, I've learned what 'good' looks like in these messy environments, and how to balance the nuances of different specialities when everything needs to click together. My experience can help accelerate this process for others, as a non-boss, third-party person to spar with, validate thinking and sometimes (let's be honest) just vent a bit about a stressful or challenging situation. Like when the CEO's significant other has a *great* idea for a Marketing campaign 😏
The most satisfying part of my career has been empowering others to kick ass both as individuals and as a team.
If you’re looking for an experienced sounding board who’s seen a version of the movie before, let’s talk.
5 out of 5 stars
As a career coach, Tom had so many practical insights to offer. I came from a corporate background and had some understanding of the startup space; working with Tom helped me fill in some key gaps. Above all, I enjoyed the experience and felt safe the entire time. Congrats if you have the opportunity to work with Tom and say hi from me!! Kristen
Standard Plan • 7 months
5 out of 5 stars
I had an intro call with Tom, and he was fantastic - great structure, great questions. His advice made me realize what is important for my project. I really recommend Tom.
Session
I’m Tom, and I run Cold.inc, a catalyst that helps startups and creative businesses move ideas from conception to market. …
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Accelerate your learning curve with an experienced operator who can help you navigate your path to better leadership and results.
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Notify me when Tom has new spots
We will send you a quick email if Tom has new open spots for mentorship, and only in that case!
Book a free intro call with Tom
Connect with Tom in a quick call (usually under 30 minutes)
One-off sessions with Tom
One-off sessions are a great option if you're looking for specific advice on a certain topic.
For when you need fast, tactical input. Bring a specific challenge or decision, and we’ll cut straight to solutions in a focused 30-minute session.
A one-off 90-min deep-dive to tackle a specific challenge or decision, whether that’s refining your go-to-market, pressure-testing a growth strategy, or mapping options for a …
A premium, one-off engagement for startup leaders tackling a critical growth decision or high-stakes challenge. Includes: – Pre-call audit of your current strategy and goals …
