Services
$240 / month
Start free, decide later
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1
Free intro call
No card needed to book. -
2
Ongoing calls + chat
2 × 30-min calls per month, unlimited Q&A. Replies in 24 hours or less. -
3
No lock-in
Month to month, no contract.
MentorCruise summary
Yoav is a Group Product Manager at ING. He has more than 15 years of experience leading product management teams across B2B and SaaS, and has guided more than 30 mentees. He helps founders plan and launch MVPs, product managers prepare for interviews and promotions, and product leaders strengthen strategy and influence.
Based on 22 verified mentee reviews
- Reviewers often praise his practical, action-oriented guidance, with clear next steps and tools they can use between sessions.
- Mentees value his support with career changes into product management, including structuring resumes and cover letters, choosing jobs, and finding learning resources.
- Several reviewers describe him as attentive, approachable, and encouraging throughout their mentorship.
About
Do you want to launch a new product or grow faster in your product management career?
Whether you’re turning ideas into an MVP, adding automation to your product, or pushing toward your next leadership role, I can help you gain clarity, build momentum, and move forward with confidence.
I’ve guided 30+ mentees on MentorCruise, supporting founders from idea to MVP launch and product managers through job hunts, promotions, and new role onboarding. I bring 15+ years of experience leading PM teams across B2B and SaaS.
What I help with
Founders: idea validation, MVP planning, launch strategy, and early product decisions.
PMs: interview prep, promotion plans, onboarding into a new role, and leadership growth.
Product leaders: sharpening strategy, building influence, and leading with more confidence.
How I work
We start by defining your vision for mentorship.
Then we break that into achievable goals for the next 1–2 months.
From there, we create weekly tasks and keep everything tracked in Notion so we stay focused and accountable.
Results from past mentees
Sophie: moved from Engineer to Product Lead, built strategic confidence, navigated a team merger, and grew her team from 5 to 25.
Bugra: became Shareowner, earned a raise, and redesigned the churn process with focused mentorship.
If you’re not sure this is the right fit, book a free 30-minute call and we can clarify your goals and see how I can help.
What mentees say
5 out of 5 stars
I originally sought mentorship to get a fresh perspective on my career as a product manager and how to manage stakeholders as well as managing upwards. I found his views on my challenges and struggles very constructive, and the approach he took to help me was very practical and action-oriented, which suited my style very well. In every call, I found him to be extremely supportive as he was taking the effort to listen to me without any judgement and providing very constructive views when he wanted to express a different opinion. I came seeking mentorship because before this I didn't really have a proper support system / group from a career point of view. I can confidently say that Yoav is part of mine.
Adithya
Pro Plan • 2 months
5 out of 5 stars
Yoav is an excellent instructor with solid project management knowledge and skills. He was very friendly and encouraging throughout the course. He is currently assisting me with my career transition, reviewing my resume and cover letter, and helping me select suitable jobs. He also helped me launch my personal project. I have grown tremendously over the past month.
Shan
Lite Plan • 1 month
5 out of 5 stars
I had a great experience being mentored by Yoav. From the beginning, he shared helpful tools and advice to help me grow as a product manager. My original goal was to learn more about the business side of product work, and Yoav supported me with cost analysis methods and helped me find a good PM course. When my role changed and I got more responsibility, Yoav adjusted the focus and supported me with everyday challenges. He gave me feedback on documents and presentations, helped me with communication strategies, and shared his own experiences, which were super helpful. What I appreciated most was having someone experienced who really listened and gave honest, useful advice. I always felt supported and more confident after our calls. I can fully recommend Yoav as a mentor!
Sophie
Lite Plan • 1 year
Real mentee outcome
How Bugra Kaya transformed his product management career with focused mentorship
When Bugra Kaya's product initiatives kept failing despite working harder than ever, he realized effort wasn't his problem – focus was. Six months later, he'd become a shareowner at his role.
Read the full story →
Get to know Yoav
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Article 5 min readHow Bugra Kaya transformed his product management career with focused mentorship
When Bugra Kaya's product initiatives kept failing despite working harder than ever, he realized effort wasn't his problem – focus …
Read more
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Article 5 min readFrom Engineering to Product Leadership: Sophie's Transformation
When Sophie Demmin first transitioned into a product management role, she quickly realized that bridging her engineering expertise with the …
Read more
What happens when you start
You tell Yoav your goals. They see exactly what you want to work on before session one.
You meet within days. Yoav reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
