E-commerce Strategy & Optimization with

This package deal includes five(5) comprehensive mentorship sessions, covering all aspects of e-commerce development and strategy, providing you with a holistic approach to optimizing your online store's success.

Session 1: E-commerce Strategy & Planning - 1 hour

In this session, we'll delve into your business goals, target audience, and competitive landscape to craft a tailored e-commerce strategy. We'll discuss market trends, product selection, pricing strategies, and positioning to optimize your online store's success.

Session 2: Website Optimization & User Experience (UX) - 1 hour

We'll review your website's design, navigation, and user interface to enhance the overall user experience. Topics include website layout, mobile responsiveness, load times, and conversion optimization techniques.

Session 3: Marketing & Customer Acquisition - 1 hour

Explore various digital marketing channels such as SEO, social media feeds, and email marketing. Learn effective strategies for driving traffic, increasing brand visibility, and acquiring customers.

Session 4: Analytics & Performance Tracking - 1 hour

Understand how to interpret key metrics and analytics data to evaluate your e-commerce store's performance. We'll cover tools like Google Analytics, conversion tracking, and specific platform (e.g. Shopify) reporting to make data-driven decisions.

Session 5: Scaling Your Business & Future Growth Strategies - 1 hour

Explore strategies for scaling your e-commerce business, including inventory management, marketing channels, lead generation, and more.

***If you believe that a particular session isn't necessary, we can omit it and extend the duration of another session to accommodate your preferences.

***During your first 1-hour session, we can discuss a recurring time for the remaining four sessions.

Customer-obsessed, value-driven product manager with a proven track record of approaching the product development lifecycle as holistic, simultaneous, problem-solving of both user and business goals. Hands-on leader enthusiastic about making an impact by creating a transparent vision, while supporting team collaboration and a culture of innovation. Conversant across all disciplines from software development to marketing and design.

I am an Advanced Certified Scrum Product Owner and Certified ScrumMaster, pragmatic enough to know when and how to use Agile. As an Agile coach, I have the ability to effectively communicate with scrum team members, liaise across organizations, and document project plans, milestones, and progress. As a primary process owner in a high-performance e-commerce culture, I influence continued success and growth of my products by developing the product roadmap, securing executive-level buy-in, and managing deadlines. My drive to launch, test and iterate toward the full product vision and business goals is demonstrated in the successful launch and continued maintenance of 10 products simultaneously.

Highlights:
• Accomplished 90% of product roadmap initiatives two years in a row.
• Led demand validation strategy for new product launch that resulted in 992 unique email signups in two weeks, a 226% increase in conversion rate compared to existing email capture strategies site wide.
• Redesigned and launched native iOS and Android mobile applications resulting in 4x the projected revenue and 471.31% increase in conversion rate in the first year alone.
• Accelerated code delivery by 20% with company-wide introduction of agile scrum methodologies.
• 13+ direct reports including product managers, software engineers, project managers, graphic designers and UX designers.

Key Releases:
• PromGirl Try at Home Program
• Kleinfeld Bridal Party Try Before You Buy Program
• PromGirl iOS & Android Mobile Applications
• PromGirl In-Store Registration iPad Application & Queue System
• Shipping Mode Optimization