Telma Casanova

Performance Marketing Manager @ Parity
5+ years in Performance Marketing, Paid Media, User Acquisition, Media Buyer, SEM / PPC | Mentorship
Portugal
Speaks English, Portuguese and Spanish
5.0 (1 review) Active this week

Audit & Improve Your Paid Media Strategy

In this session, we’ll dive deep into your current performance marketing setup (Meta, Google, LinkedIn, TikTok, etc.). I’ll audit your account structure, targeting, creatives, and KPIs. You’ll leave with actionable improvements, optimization opportunities, and strategic next steps to increase ROAS and reduce CPA. Great for …

$100 / 60 min

Create Your A/B Testing & Optimization Roadmap

Struggling with performance plateau? In this session, we’ll map out a systematic testing and optimization framework across platforms — ad copy, creatives, bidding strategies, landing pages, and audiences. Ideal for marketers who want to scale efficiently or learn how to iterate like top growth teams.

$100 / 60 min

Career & Skill Development in Performance Marketing

Whether you’re pivoting into paid media, looking for your next role, or planning to move from execution to strategy, I’ll help you map out a clear growth path. We can review your resume, LinkedIn, portfolio, and case studies. Interview prep included.

$100 / 60 min

Introductory Call

If you're looking for a mentor, and you're just not sure about how this all works – this one is for you. In a casual, informal introductory call, a mentor will introduce themselves, show you around the platform, explain how our mentorships work, and explain …

$39 / 15 min

Build a Full-Funnel Performance Marketing Plan

I’ll help you design a complete full-funnel strategy (Awareness → Consideration → Conversion) across paid media platforms tailored to your business goals. Ideal if you're launching a new offer, expanding into a new market, or want to scale sustainably. Includes channel mix, budget allocation, audiences, …

$120 / 90 min

Interview Preparation

Some big interviews coming up? In this 1-hour session, a mentor with hiring experience will act as a technical interviewer and ask you some standard hiring questions that you might hear in one of your future interview too, and will evaluate your replies. As a …

$149 / 60 min

Linkedin Feedback

This session is designed to help you optimize your LinkedIn profile for professional networking and career advancement. In this session, a mentor with expertise in online branding and career development will review your existing LinkedIn profile, provide feedback and guidance, and offer best practices for …

$89 / 30 min

Work Review

Not sure about your newest design? Not sure if your code is as good as it can be? Portfolio site looking a bit, meh? In this session, a mentor will sit down with you, and give you some inputs to make your work better, be …

$119 / 45 min

Ask Me Anything - 60 Minutes

Whatever doesn't fit the mold: Get a full hour with a mentor to discuss your needs. Be it help with coding something, deciding on a strategy for your business, pushing your career forward or help with a project. If you don't know whether what you …

$189 / 60 min

Resume Feedback

Having a good resume on hand when going on the job hunt is crucial, and will make your search a lot easier. Even if you're not looking for a new position right now, having an up-to-date CV that sells your experience to future potential employers …

$89 / 30 min