Certifications are a great way to show your expertise in a certain field, and can help you get your next job, or even a promotion. We've asked our mentors to recommend the best certifications for you to consider in 2024.
Understanding all core concepts of Google Tag Manager is key to claiming your next certificate. If you need help brushing up on your skills, consider reaching out to one of our mentors.
Google Tag Manager has upgraded to add a suite of powerful features that fine-tune your control and insights in Google Analytics. Instructor Michael Taylor teaches you about creating custom variables, advanced tagging techniques, advanced tag management techniques, modifying page contents, and s…
Learn how to successfully migrate from Google Universal Analytics to Google Analytics 4 (GA4). In this course, Google Analytics expert Dana DiTomaso covers the important aspects to consider when making the switch to the new GA4 platform. Dana explains key topics like how to translate events, how…
Make your advertising and analytics more efficient by learning how to manage tracking codes and collect data with Google Tag Manager. Mastering GTM isn’t an easy task (as there are many nuances) but you can take your first step with this free Google Tag Manager Fundamentals mini-course. Start yo…
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In this course, you will learn how to:
Master the GTM data model and automate tasks using the GTM API.
Customize event tracking for more precise measurement of user interactions.
Enhance your Google Analytics setup with advanced tools like customTask and hitCallback.
Gain a deep…
In this course, you will learn how to:
Use Google Tag Manager to deploy and manage tracking tags without relying on developers.
Set up and organize tags, triggers, and variables to enhance tracking and data collection.
Implement cross-domain and custom tracking for better user jour…
So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases beyond basic Google Analytics, AdWords or Facebook pixel tracking. In this course I will cover the following advanced topics.
Understanding & using Data Layers
Understandin…
Google Tag Manager is a hugely popular technology that allows marketers to easily manage all their website and app tags from one central tool. This, in turn, frees marketers from their dependency on IT or web development departments—when they want to add or alter a snippet of analytics or tracki…
Google Tag Manager has upgraded to add a suite of powerful features that fine-tune your control and insights in Google Analytics. Instructor Michael Taylor teaches you about creating custom variables, advanced tagging techniques, advanced tag management techniques, modifying page contents, and s…
Google Tag Manager is a hugely popular technology that allows marketers to easily manage all their website and app tags from one central tool. This, in turn, frees marketers from their dependency on IT or web development departments—when they want to add or alter a snippet of analytics or tracki…
This course will cover everything you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data La…
This course will cover everything you need to know to start using Google Tag Manager with confidence. Step by step I take you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data La…
You can use Google Tag Manager to send simple page views data to your GA account, or you can use it to collect complex business data. This course will take you from the former to the latter.
We will look at straightforward use cases such as button click tracking, form tracking, element v…
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"Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."
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"Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."
"Andrii is the best mentor I have ever met. He explains things clearly and helps to solve almost any problem. He taught me so many things about the world of Java in so a short period of time!"
"Greg is literally helping me achieve my dreams. I had very little idea of what I was doing – Greg was the missing piece that offered me down to earth guidance in business."
"Anna really helped me a lot. Her mentoring was very structured, she could answer all my questions and inspired me a lot. I can already see that this has made me even more successful with my agency."
