Give an example of when you had to sell your idea to a group of stakeholders.
While serving as the project lead at my previous job, I conceptualized an idea for a new app feature designed to enhance user engagement and consequently lead to increased time spent on the app. However, this idea would require considerable resources and time to implement, so it was crucial to get the buy-in from the executive team.
I started by thoroughly researching the potential impact of the feature, including a detailed cost-benefit analysis and potential ROI. Once I had substantial data backing up my idea, I prepared a comprehensive presentation outlining the problem, my proposed solution, predicted outcomes, and strategic importance for our company's growth.
During the presentation, I ensured to communicate the benefits from a business perspective and related every point back to our company's objectives. I also addressed potential concerns and risks associated with the implementation of the idea, providing mitigation strategies for each of them. Being open to their queries and feedback also helped in creating open dialogue, making them feel part of the process.
The result was successful. The stakeholders not only appreciated the thorough research and transparent communication but also approved the project. This experience reinforced the value of data-backed arguments and clear, engaging communication when proposing ideas to stakeholders.