Alexander Estner

Founder / Startup Mentor @ Eversports/ Strydal/ Classcamp/ Working on new start-up right now
Helping early-stage B2B SaaS founders quickly grow from 0€ to 1M€ ARR with a powerful Go-to-market engine
Germany 5.0 (8 reviews) Active last month Usually responds in a week


$400 / month

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As a freelance startup consultant, I help early-stage B2B SaaS founders quickly grow their business from 0€ (pre-revenue) to 1.000.000€ ARR with a powerful Go-to-market (GTM) strategy, focused on Sales, Marketing & Customer Success.🚀


Among other things, I help you with:
- Creating your ideal customer profile (ICP)
- Working on positioning, messaging & value proposition
- Choosing the right pricing for your business (pricing model, value metric & packaging)
- Implementing the right sales strategy (sales-led vs. product-led)
- Mastering 2-3 growth channels to continuously generate new deals or/and trials
- Setting up the right tech stack in sales, marketing & customer success
- Building your commercial teams.

- Brainstorming new business ideas 💡
- Sustainability, healthy food, and barista coffee ☕.
- Traveling, well-being, and all kinds of sports like skiing, beach volleyball, yoga, and fitness 🧘‍♂️
- Books & podcasts about start-ups, leadership, personal development, & positive mindset 📚

Right now, I'm at the beginning of founding my second startup after I left my previous startup ( and in March 2021.

👉 studied business administration (Master) and sports science (Bachelor) at TUM

👉 from 2014 till 2019:
- one of the first 3 employees of Eversports ( and growing to 100+ employees
- Head of Sales
- Led the European expansion

👉 from 2019-2021: CEO and Co-Founder of Strydal (rebranded to

I am looking forward to great conversations and inspiring mentoring sessions!

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What mentees say



5 out of 5 stars

Alexander is really nice to talk to and has breadth and depth of knowledge regarding starting and scaling your SAAS product. Highly recommended!



5 out of 5 stars

Alex made the impression of a real professional and just an open and intelligent person. For people who are looking for help in business development (especially SaaS), Alex is a real godsend. 100% Recommended



5 out of 5 stars

Alex is a great startup mentor. His many years of experience working at startups, founding, and launching them is incredibly useful for mentoring startup founders. Alex knows a lot about building great cofounding teams, making a good impression as a founder, and validating a startup idea. He has helped me narrow down and discover more clearly my startup’s niche, as well as validate the business idea. His guidance also helped me improve my website and landing page, not only through its better design but also in its ’selling language’. I feel more confident approaching customers now, and this is all after about only 1 month of mentoring with Alex. I also learned to create a waitlist for my startup and signed up more than 50 people. His knowledge in startup strategy has helped me make better marketing decisions, including email, Instagram, and Facebook. As a bonus, although he claims otherwise, Alex has good ‘design’ knowledge as well (not only for our website but also on social media posts). If you’re a mentee willing to put in the work (often hard work, like leaving your home to solicit potential customers face-to-face) ask the right questions, and listen to Alex’s advice, I recommend Alex and believe that he can be a great fit for your personal growth as a startup founder.

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