Alexander Estner
 Quick Responder

Founder / Startup Mentor @ Eversports/ Strydal/ Classcamp/ Working on new start-up right now

5.0 stars
5.0 (6 reviews)


 Usually responds in a few hours


Hope you're doing well?

I'm Alex from Munich, Germany 🇩🇪 Co-Founder, Startup Mentor, and Commercial Specialist (Sales/Marketing/Business Development) with 10+ years in digital Startups (SaaS and marketplaces).

I help B2B SaaS Startups to grow their business with a powerful SaaS Growth Strategy 🚀

**For Founders (Ideation to Seed Stage)**:
- Clarify, validate and stress test your business idea
- Win first paying customers and kickstart growth for your SaaS
- Develop and implement a powerful SaaS growth strategy
- Find product-market fit and close your first funding (business angels & seed)

**For Startups (Seed to Series B Stage)**:
- Accelerate your growth to 5M€+ ARR
- Review or implement a powerful SaaS growth strategy
- Optimization of direct & indirect growth channels
- Create a growth team mentality, track the right KPIs, and set OKRs

- Brainstorming new business ideas 💡
- Sustainability, healthy food, and barista coffee ☕.
- Traveling, well-being, and all kinds of sports like skiing, beach volleyball, yoga, and fitness 🧘‍♂️
- Books & podcasts about start-ups, leadership, personal development, & positive mindset 📚

Right now, I'm at the beginning of founding my second startup after I left my previous startup ( and in March 2021.

👉 studied business administration (Master) and sports science (Bachelor) at TUM

👉 from 2014 till 2019:
- one of the first 3 employees of Eversports ( and growing to 100+ employees
- Head of Sales
- Led the European expansion

👉 from 2019-2021: CEO and Co-Founder of Strydal (rebranded to

I am looking forward to great conversations and inspiring mentoring sessions!

P.S. Receive weekly Startup Business Tips
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What students say

"Alex is a good mentor and he follows up on the given task and usually responds quickly. "
Kamal, October 2021
5 stars
"Alex made the impression of a real professional and just an open and intelligent person. For people who are looking for help in business development (especially SaaS), Alex is a real godsend. 100% Recommended "
Igor, June 2022
5 stars
"Alex is a great startup mentor. His many years of experience working at startups, founding, and launching them is incredibly useful for mentoring startup founders. Alex knows a lot about building great cofounding teams, making a good impression as a founder, and validating a startup idea. He has helped me narrow down and discover more clearly my startup’s niche, as well as validate the business idea. His guidance also helped me improve my website and landing page, not only through its better design but also in its ’selling language’. I feel more confident approaching customers now, and this is all after about only 1 month of mentoring with Alex. I also learned to create a waitlist for my startup and signed up more than 50 people. His knowledge in startup strategy has helped me make better marketing decisions, including email, Instagram, and Facebook. As a bonus, although he claims otherwise, Alex has good ‘design’ knowledge as well (not only for our website but also on social media posts). If you’re a mentee willing to put in the work (often hard work, like leaving your home to solicit potential customers face-to-face) ask the right questions, and listen to Alex’s advice, I recommend Alex and believe that he can be a great fit for your personal growth as a startup founder. "
Daniel, December 2021
5 stars
"Alex was a fantastic mentor for the early stages of the growth we are in. He is perfect for early stages entrepreneurs with a SaaS based business that need to find their footing and direction."
Cameron, November 2021
5 stars
"Alex listens carefully and is genuinely helpful. He is a giving mentor who adheres to the agile methodology and provides real examples rather than merely 'preach theory'. Not only is he methodical and knowledgeable, he is also great at receiving feedback and adjusting."
Kyriakos, September 2021
5 stars
"Alex is a great mentor who brings meticulous structure to each meeting and executes on tasks afterwards which is greatly appreciated. I believe Alex would be a great support for anyone in the early stages of the entrepreneurial journey in particular SaaS founders or people looking to start a technology enabled business such as a product or productised service. "
Cameron, September 2021
5 stars


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