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Alexander Estner

Founder / Startup Mentor @ Eversports/ Strydal/ Classcamp/ Working on new start-up right now I help early-stage B2B SaaS Startups quickly grow their business with a powerful Growth Strategy
Germany 5.0 (8 reviews) Active last week Usually responds in a few hours



Hope you're doing well?

I'm Alex from Munich, Germany 🇩🇪 Co-Founder, Freelance Startup Consultant, and Commercial Specialist (Sales/Marketing/Business Development) with 10+ years in digital Startups (SaaS and marketplaces).

I help B2B SaaS Startups to grow their business with a powerful SaaS Growth Strategy 🚀

**For Founders (Ideation to Seed Stage)**:
- Clarify, validate and stress test your business idea
- Win first paying customers and kickstart growth for your SaaS
- Develop and implement a powerful SaaS growth strategy
- Find product-market fit and close your first funding (business angels & seed)

**For Startups (Seed to Series B Stage)**:
- Accelerate your growth to 5M€+ ARR
- Review or implement a powerful SaaS growth strategy
- Optimization of direct & indirect growth channels
- Create a growth team mentality, track the right KPIs, and set OKRs

- Brainstorming new business ideas 💡
- Sustainability, healthy food, and barista coffee ☕.
- Traveling, well-being, and all kinds of sports like skiing, beach volleyball, yoga, and fitness 🧘‍♂️
- Books & podcasts about start-ups, leadership, personal development, & positive mindset 📚

Right now, I'm at the beginning of founding my second startup after I left my previous startup (www.strydal.com and www.classcamp.com) in March 2021.

👉 studied business administration (Master) and sports science (Bachelor) at TUM

👉 from 2014 till 2019:
- one of the first 3 employees of Eversports (www.eversports.com) and growing to 100+ employees
- Head of Sales
- Led the European expansion

👉 from 2019-2021: CEO and Co-Founder of Strydal www.strydal.com (rebranded to www.classcamp.com)

I am looking forward to great conversations and inspiring mentoring sessions!

P.S. Receive weekly Startup Business Tips
📩 Subscribe to my free Startup Business Tips Newsletter: https://startupbusinesstips.substack.com/

What mentees say



5 out of 5 stars

Alexander is really nice to talk to and has breadth and depth of knowledge regarding starting and scaling your SAAS product. Highly recommended!



5 out of 5 stars

Alex made the impression of a real professional and just an open and intelligent person. For people who are looking for help in business development (especially SaaS), Alex is a real godsend. 100% Recommended



5 out of 5 stars

Alex is a great startup mentor. His many years of experience working at startups, founding, and launching them is incredibly useful for mentoring startup founders. Alex knows a lot about building great cofounding teams, making a good impression as a founder, and validating a startup idea. He has helped me narrow down and discover more clearly my startup’s niche, as well as validate the business idea. His guidance also helped me improve my website and landing page, not only through its better design but also in its ’selling language’. I feel more confident approaching customers now, and this is all after about only 1 month of mentoring with Alex. I also learned to create a waitlist for my startup and signed up more than 50 people. His knowledge in startup strategy has helped me make better marketing decisions, including email, Instagram, and Facebook. As a bonus, although he claims otherwise, Alex has good ‘design’ knowledge as well (not only for our website but also on social media posts). If you’re a mentee willing to put in the work (often hard work, like leaving your home to solicit potential customers face-to-face) ask the right questions, and listen to Alex’s advice, I recommend Alex and believe that he can be a great fit for your personal growth as a startup founder.

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