$1500 / month
Start free, decide later
Alexander is a GTM Advisor for SaaS and AI founders. He works with early-stage founders on go-to-market foundations for growth. He helps founders define ideal customer profiles and positioning, choose pricing and sales strategies, and build growth channels and commercial teams.
Based on 7 verified mentee reviews
I help early-stage SaaS/AI founders build & execute their Go-to-market foundation to grow from €0 to €1 million ARR.
3 WAYS I CAN HELP YOU
1️⃣ GTM Clarity sprint - Get a 360° audit of your current GTM status quo + custom action plan in <7 days
2️⃣ GTM Advisory - Work 1-on-1 with me in bi-weekly GTM sprints
3️⃣ GTM Content - Bi-weekly newsletter + Daily LinkedIn posts + Free GTM Library
Among other things, I help you with:
👉 Creating your early/ideal customer profile (ICP)
👉 Working on positioning, messaging & value proposition
👉 Choosing the right pricing for your business (pricing model, value metric & packaging)
👉 Implementing the right sales strategy (sales-led vs. product-led)
👉 Mastering 2-3 growth channels to continuously generate new deals/trials
👉 Setting up the right tech stack in sales, marketing & customer success
👉 Building your commercial teams.
5 out of 5 stars
Alex is a great mentor who brings meticulous structure to each meeting and executes on tasks afterwards which is greatly appreciated. I believe Alex would be a great support for anyone in the early stages of the entrepreneurial journey in particular SaaS founders or people looking to start a technology enabled business such as a product or productised service.
Standard Plan • 2 months
5 out of 5 stars
Alex is a great startup mentor. His many years of experience working at startups, founding, and launching them is incredibly useful for mentoring startup founders. Alex knows a lot about building great cofounding teams, making a good impression as a founder, and validating a startup idea. He has helped me narrow down and discover more clearly my startup’s niche, as well as validate the business idea. His guidance also helped me improve my website and landing page, not only through its better design but also in its ’selling language’. I feel more confident approaching customers now, and this is all after about only 1 month of mentoring with Alex. I also learned to create a waitlist for my startup and signed up more than 50 people. His knowledge in startup strategy has helped me make better marketing decisions, including email, Instagram, and Facebook. As a bonus, although he claims otherwise, Alex has good ‘design’ knowledge as well (not only for our website but also on social media posts). If you’re a mentee willing to put in the work (often hard work, like leaving your home to solicit potential customers face-to-face) ask the right questions, and listen to Alex’s advice, I recommend Alex and believe that he can be a great fit for your personal growth as a startup founder.
Standard Plan • 3 months
5 out of 5 stars
Alex made the impression of a real professional and just an open and intelligent person. For people who are looking for help in business development (especially SaaS), Alex is a real godsend. 100% Recommended
Standard Plan • 1 month
Learn about value-based selling, cold calling, objection handling, hiring your first sales reps, sales discovery phase, finding real pain points, …
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Learn how to choose the right value metric, define your price point with 10x rule and create powerful pricing tiers.
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In today’s blog, I will share with you 12 organic B2B growth marketing strategies that bring traction for your startup.
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You tell Alexander your goals. They see exactly what you want to work on before session one.
You meet within days. Alexander reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
Alexander Estner
GTM Advisor for SaaS/AI founders at None
Enter your email and we'll let you know when Alexander has open spots. You'll also get a link to manage your wishlist – no account needed.
Book a free intro call with Alexander
Connect with Alexander in a quick call (usually 15-20 minutes)
One-off sessions with Alexander
One-off sessions are a great option if you're looking for specific advice on a certain topic.
You don't know where to start or how to start? This is a 60-minute 1:1 Power Hour Call with me. You can ask me anything …
What's included in the trial?
Every trial is a little different–here's what Alexander says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods
