5.0
(7 reviews)
Helping founders and business directors: Market Validation, Strategy, Product, Growth, Pitch, Fundraising
Portugal
Speaks English and Portuguese
Active today Usually responds in a few hours

Services

$240 / month

I help (pre-)seed founders launch & grow, and support business directors tackle strategy challenges.

2 calls per month (40min/call)

Unlimited Q&A via chat

Expect responses in 2 days

Hands-on support

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About

I’m a biomedical engineer turned entrepreneur with a deep passion for innovation and startup growth. With a keen business mindset and strong technical foundation, I bring a dynamic blend of product thinking and strategic vision to founders and early-stage teams.

Over the past several years, I’ve built and advised ventures across healthcare, AI, and deep tech, bringing a hands-on approach to product development, go-to-market strategy, and customer discovery.

🚀 Founder & Healthtech Innovator
I co-founded Clynx Health, a digital health startup transforming physiotherapy through gamified, AI-powered telerehabilitation. I led the company from idea to market—building a certified medical device, securing funding, enabling thousands of therapy sessions, and collaborating with leading hospitals, healthcare stakeholders, and research institutions.

💼 Startup Advisor & Strategic Mentor
I’ve advised early-stage startups including: Lampsy Health (AI healthtech): co-led GTM strategy and supported their successful pre-seed raise; Scientisst (biosignal education tools): guided strategic repositioning and helped secure first international sales; Various founders and ventures across sectors, through platforms like MentorCruise, SantanderX, and Unicorn Factory.

💸 Deep Tech & Angel Investing
I’ve worked at the intersection of tech transfer, innovation, and commercialization,supporting spinout ventures in AI, IoT, and telecommunications, and helping secure venture capital and public funding.
As a business angel with AngelsWay, I help scout, evaluate, and support early-stage startups across sectors.

🎯 I specialize in:

- Validating startup ideas through first-principles research & user discovery

- Building lean MVPs and real-world experiments

- Navigating B2B sales and partnerships

- Designing B2C growth strategies

- Raising capital from VCs and public/non-dilutive sources

- Scaling mission-driven teams across product, ops, and commercial functions

What mentees say

5 out of 5 stars

Suneeta

Suneeta

Standard Plan • 3 months

5 out of 5 stars

Joana was great a mentor, super insightful and helpful! A great thought partner!

Chris

Chris

Standard Plan • 10 months

Chris wrote 1 more review for the same mentorship

5 out of 5 stars

Joana is a great mentor! She's really helpful and insightful about health and is great with formulating strategy.

Chris

Chris

Standard Plan • 3 months

5 out of 5 stars

Great mentor. Would highly recommend

Joshua

Joshua

Lite Plan • 4 months

Joshua wrote 1 more review for the same mentorship

5 out of 5 stars

Working with Joana has been a great experience. I learnt a lot from her as she has a broad knowledge in start-up and all-around company experience. She really caters to your needs, making the mentorship both productive and enjoyable. I look forward to working again with her in the future.

Joshua

Joshua

Lite Plan • 1 month

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