5.0
(11 reviews)
8+ Years Building Startups | Helping Early-Stage Founders Validate, Launch and Raise
Portugal
Speaks English and Portuguese
Active yesterday Usually responds in a few hours

Services

$270 / month

Start free, decide later

  1. 1 Free 7-day trial
    No charge until day 7. Cancel anytime.
  2. 2 Ongoing calls + chat
    2 × 30-min calls per month, unlimited Q&A. Replies in 2 days.
  3. 3 No lock-in
    Month to month, no contract.
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MentorCruise summary

Joana is a startup founder, advisor, and angel investor with more than eight years of experience building ventures. She has launched and developed Clynx, Lampsy, and Gleedot, with work spanning technology, health, education, and culture. She helps early-stage founders validate markets, set product and growth priorities, and prepare for fundraising.

Based on 7 verified mentee reviews

  • Several reviewers praise her insightful business guidance, including strategy advice and impactful suggestions.
  • Two reviewers value her proactive, hands-on involvement in helping them move their work forward.

About

Building a startup can feel overwhelming when every decision appears urgent: validating the market, defining the product, finding customers, building a team and preparing for investment.

I help early-stage founders identify what matters most, challenge assumptions and turn uncertainty into a clear and actionable strategy.

Over the past 8+ years, I have built and led ventures at the intersection of technology, health, education and culture. Alongside my work as a founder and operator, I mentor entrepreneurs, advise startups and evaluate investment opportunities as an angel investor.

My experience combines the founder, operator, mentor and investor perspectives. I have launched and developed ventures including Clynx, Lampsy and Gleedot, worked with founders across multiple industries, supported startup and innovation programmes, and assessed early-stage companies through angel-investment networks.

I can support you with:

– Market and problem validation
– Business model and positioning
– Go-to-market strategy
– Product and growth priorities
– Pitch decks and investor storytelling
– Fundraising strategy and investor readiness
– Founder decision-making and accountability

My mentoring style is practical, direct and highly personalised. I will not simply agree with your ideas—I will help you test them, identify blind spots and leave each session with clear next steps.

This mentorship is particularly relevant for first-time founders, early-stage teams and professionals transitioning into entrepreneurship.

What mentees say

5 out of 5 stars

Joana

Joana

Lite Plan • 2 months

5 out of 5 stars

Eduardo

Eduardo

Session: Introductory Call

5 out of 5 stars

Joana is very knowledgeable and helpful. Proactive in creating solutions for my marketing needs. Look forward to continuing to work with her.

Carrie

Carrie

Standard Plan • 3 months

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What happens when you start

You tell Joana your goals. They see exactly what you want to work on before session one.

You meet within days. Joana reviews your application and books your first session, usually within a day or two.

You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.

Start your mentorship