$300 / month
2 calls per month (60min/call)
Unlimited Q&A via chat
Expect responses in 24 hours or less
Hands-on support
Cancel anytime
One-off sessions with Jonathan
One-off sessions are a great option if you’re looking for specific advice on a certain topic.
If you're looking for a mentor, and you're just not sure about how this all works – this one is for you. In a casual, informal introductory call, a mentor will introduce themselves, show you around the platform, explain how our mentorships work, and explain …
Some big interviews coming up? In this 1-hour session, a mentor with hiring experience will act as a technical interviewer and ask you some standard hiring questions that you might hear in one of your future interview too, and will evaluate your replies. As a …
In this session, a mentor with startup, fundraising, and entrepreneurship experience will provide feedback and guidance on your pitch deck, helping you to refine and improve it. The mentor may offer tips and best practices for creating a compelling and effective pitch deck, including advice …
Whatever doesn't fit the mold: Get a full hour with a mentor to discuss your needs. Be it help with coding something, deciding on a strategy for your business, pushing your career forward or help with a project. If you don't know whether what you …
Hi, I’m Jonathan — founder and former CEO of Storenvy. I raised $7M, scaled the company over 8 years, and eventually sold it to Alibaba. Then I went on to be the first CTO & Head of Product at MUD\WTR. Since then, I’ve worn nearly every hat at early-stage startups: CEO, CTO, Head of Product, Data Science, CMO — you name it. I’ve helped brands like ShopPad, Grüvi, and Canal (A16Z) go from messy beginnings to real traction.
WHAT I BRING
I’m obsessed with using data to tell uncomfortable truths, fix broken funnels, and find product-market fit. At MUD\WTR, I led retention strategy and drove a 25% lift in customer LTV — helping the brand scale 10X in one year toward a $120M valuation.
I think like a founder and a product/data nerd. That means I don’t just give advice — I roll up my sleeves and help you test, validate, and prioritize what matters most.
WHO I WORK BEST WITH
I’m here for scrappy founders, PMs, and growth leads who are:
• Navigating early-stage chaos
• Trying to raise their first (or next) round
• Wrestling with customer data or retention
• Building a new product or marketplace from scratch
WHAT YOU’LL GET
• Straight-up feedback on your deck, product, or metrics
• Battle-tested strategies to improve conversion, retention, and LTV
• A clearer roadmap — and someone who’s been there — to keep you moving
Let’s jam. If you’ve got vision and drive, I’ll bring clarity, frameworks, and firepower.
Open to inquiries
You can message Jonathan to ask questions before booking their services
Get in touchJonathan Crawford - Founder Storenvy at Startup Turkey When Oklahoma-born Jon Crawford went to the University of Kansas for college, …
A reposting of the dramatic tale about that one time that I got suddenly accepted and then suddenly rejected from …
Game the Chicken & Egg problem by changing the conversation.
Notify me when Jonathan has new spots
We will send you a quick email if Jonathan has new open spots for mentorship, and only in that case!
Book a free intro call with Jonathan
Connect with Jonathan in a quick call (usually under 30 minutes)