$260 / month
Start free, decide later
Richard is the Founder of Mean Decisions. He has more than 15 years of experience building and scaling three online businesses. He helps ecommerce founders prioritize growth decisions, improve customer journeys, and evaluate marketing and operational performance.
Based on 3 verified mentee reviews
Growth professional with over a decade of years experience. Recently focusing on or the past several years have been focusing helping start ups and scale ups optimise their operations.
Together we'll look at creating simple, reliable processes to optimise the customer journey. You may already use AI, agencies and experts within you team, I can help to make sure you're giving them the support and guidance they need to execute and evaluate progress effectively. Automated dashboards provide the data we'll dig into in our sessions to review performance to course correct, accelerate what's working and come up with the next round of optimisations.
Typical areas of focus
- Working with Founders who are wearing a lot of hats
- Integrating AI, reviewing team and agency output
- Paid Ad performance across Google, Meta, TikTok,
- Site CRO & inventory optimisation
- CRM - Campaigns, Automations, loyalty
- Data and insights - KPIs, reports and insight generation
- Operational efficiencies - workflow design & SOPs
Outcomes & Deliverables during our sessions
- Root cause mapping that supports fast feedback loops that turn noise into signals
- Clear go or no-go decisions using a simple scorecard for products, channels, and tests
- Measurable de-risking of spend through pre-mortems, guardrails, and checkpoint reviews
- Async reviews and feedback to maintain momentum and unblock resources between calls
Scaling a business can be challenging, you don't have to go it alone. I deliver clear insights into the root causes and best next steps to give founders confidence in their decisions. From product sourcing, marketing, logistics, customer service, team building, agency management, AI and tool integration I can help you navigate every aspect of building brand.
Book a free intro call to discuss your current challenges and goals.
5 out of 5 stars
Over the last 3 months we moved from a marketplace to our own site, and the results were night-and-day. The biggest unlock was Richard’s mentorship. Solutions-first. Even when our products or setup weren’t perfect, he always brought practical options we wouldn’t have thought of ourselves. Full-stack support. He’s hands-on across site UX, Meta/TikTok/Google ads, and email/CRM—so messaging and the purchase journey stay consistent end-to-end. Direct + actionable. His advice is clear and useful—whether via text or on a call. I couldn’t always execute everything right away due to time, but the guidance still paid off. Transferable impact. I applied his playbooks to other businesses too, which boosted my income and pushed my career forward. Real ROI. He saved us time and money by steering us away from unprofitable rabbit holes and toward what actually moves the needle. If you’re in a spot like we were, I strongly recommend working with Richard. He’ll guide you, keep you focused, and help you scale faster.
Standard Plan • 3 months
5 out of 5 stars
Richard has full knowledge of the e-commerce business in all industries. Amazing. I never thought that one person could know so much. I was very impressed. Will do more calls with him soon.
Session: Work Review
You tell Richard your goals. They see exactly what you want to work on before session one.
You meet within days. Richard reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
Richard Anning
Founder at Mean Decisions
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Book a free intro call with Richard
Connect with Richard in a quick call (usually 15-20 minutes)
One-off sessions with Richard
One-off sessions are a great option if you're looking for specific advice on a certain topic.
This 1-hour AI integration session helps ecommerce businesses understand how to use Claude and ChatGPT in practical, commercially useful ways. We’ll review your current processes, …
Review your website and come up with practical recommendations for what to optimise in a prioritised list. To maximise value when you book the session …
Who Would Benefit - ecommerce founders who are making sales but are facing scaling challenges. Those who: - are generating consistent sales but can't unlock …
