$260 / month
2 calls per month (60min/call)
Unlimited Q&A via chat
Expect responses in 2 days
I specialise in helping early-stage startups develop and implement scalable SEO strategies - while avoiding the common pitfalls that can stall growth or become costly to fix later.
With over ten years' experience across SMBs, startups, enterprise, and my own e-commerce business, I bring a practical, strategic approach to organic growth. I’ve led SEO at two of Australia’s most successful startups (Canva and Uber Car Share)and I understand how to balance long-term growth with short-term priorities.
While SEO is my specialism, I take a broader view of marketing. I hold a Diploma in Digital Marketing from the IDM and have worked closely with cross-functional teams across paid media, product, data, PR, and brand. I know how SEO fits within the wider picture—and how to communicate its value to stakeholders at all levels.
Alongside deep expertise in technical, programmatic, and international SEO, I also bring:
- First-hand experience running an e-commerce business, and understanding the realities of growing a company from the inside
- Familiar with how AI and LLMs are reshaping search, and the evolving techniques to track and optimise performance. While terms like “AIO” and “GEO” are gaining traction, I view them as extensions of SEO rather than entirely new disciplines.
- Experience building and managing SEO teams, and aligning them with product and growth goals
If you're looking for a mentor to support your organic growth strategy, whether you're a solo founder, a junior marketer, or building out a team, I’d love to chat.
Ps. If you're looking for career coaching /interview prep / resume advice, I can help with that too - drop me a message :)
5 out of 5 stars
From Sam's mentorship across a handful of half hour calls I quickly went from staring at data in SEO tools to feeling more comfortable in knowing how to approach SEO & content, and what the process looks like.
Lite Plan • 11 months
5 out of 5 stars
Samuel was incredibly helpful and knowledgeable — exactly the kind of mentor you hope to find. He jumped in right when I was struggling to manage things on my own and not only helped troubleshoot, but explained everything in a clear, technical way that made it easy to learn. He’s not just a problem-solver, he’s a great teacher. Highly recommend working with him if you want someone who’s both supportive and skilled!
Standard Plan • 3 months
5 out of 5 stars
Sam gave me some valuable tips for localizing our website to other languages. As in our previous sessions, he was to the point and actionable, which is what I was looking for. Everything's up and running for now, so I'm very grateful for his help.
Standard Plan • 1 month
Notify me when Samuel has new spots
We will send you a quick email if Samuel has new open spots for mentorship, and only in that case!
Book a free intro call with Samuel
Connect with Samuel in a quick call (usually under 30 minutes)
What's included in the trial?
Every trial is a little different–here's what Samuel says about their trial:
We'll meet for a quick call (usually under 30 minutes) where we:
- Break the ice and introduce ourselves
- Discuss your goals and how I can support you
- Coordinate logistics like time zones, meeting frequency, and communication methods
