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Sid Kathirvel

Fractional CMO / Growth Officer / Marketing Director @ Unlock Growth
24 yrs expertise! Unlock hidden growth levers and smash through ceilings, without burning cash and energy.
United Kingdom Active today Usually responds in a few hours
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Services

$290 / month

Work closely with me to help you find growth levers and achieve your stretch goals.

2 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

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About

Too many businesses are burning cash and energy on marketing that doesn’t deliver. Throwing spaghetti at the wall might keep you busy, but let’s be honest—it rarely sticks. That’s not growth.

I’m Sid from Unlock Growth. For 24 years, I’ve been hands-on in scaling businesses. I partner with ambitious founders and teams who’ve hit a ceiling. You may be caught in cycles of middling activity and unsure how to break through. The last thing you need is more fluffy marketing, adding fuel to the fire.

Together, we put an end to guesswork. We dig deep into customer insights, sharpen positioning, and craft punchy messaging that sticks. The strategies we develop will cut through the noise and help your business stand out. Every assumption is validated with systematic, data-backed experiments—scaling what works and learning from what doesn’t.

That’s why accelerators like Techscaler, Edinburgh Innovations, and Barclays Eagle Labs trust me to mentor their startups. You can access my expertise and insights in flexible roles as a strategic growth partner, advisor, or mentor.

As the former Head of Marketing at Krotos, I led the company's expansion and launch of its AI-powered sound software, which is now used by Hollywood studios and content creators worldwide. I was instrumental in developing and executing the go-to-market strategy, leveraging growth experimentation to secure swift user base expansion.

In previous roles, I doubled year-on-year revenues for Flavours Holidays and Lenses in Glasses, demonstrating his ability to drive exponential business growth across industries. My expertise in growth hacking and optimising customer journeys significantly boosted these companies' inbound leads and overall revenue.

Highlights include working with major brands like Coca-Cola, Cadbury, NHS, and Unilever, as well as collaborating with leaders from FanDuel, Meta, PayPal, Klarna and Ogilvy.

Ready to stop wasting energy on marketing that doesn’t deliver? Let’s unlock growth together.

Open to inquiries

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