Services
$420 / month
Start free, decide later
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1
Free intro call
No card needed to book. -
2
Ongoing calls + chat
2 × 60-min calls per month, unlimited Q&A. Replies in 24 hours or less. -
3
No lock-in
Month to month, no contract.
MentorCruise summary
Tom is a B2B Marketing and Startup Leader at Cold.inc. He has 14 years of experience leading go-to-market work at B2B SaaS companies, with three exits along the way. He helps founders and marketers clarify go-to-market decisions, focus their marketing strategy, and move forward with confidence.
Based on 7 verified mentee reviews
- Reviewers often praise his thoughtful questions and practical guidance, which help them identify blockers and decide what matters most.
- Two reviewers mention gaining confidence and filling knowledge gaps when moving into marketing or the startup world.
- Several reviewers describe him as patient, generous with his experience, and encouraging in sessions.
About
I’m not a marketing expert.
I’m a B2B operator who understands marketing—and how startups actually work.
For 14 years I've led GTM at high-growth B2B SaaS companies, with three exits along the way. As SVP Marketing at UserZoom, I scaled ARR from $20M to $80M over four years, generating $18M in pipeline and $3.5M in new business each quarter, before we were acquired. Before that, I built the marketing function at WhatUsersDo from scratch, leading it through to acquisition. More recently as VP Marketing at Insight Partners-backed Sedna, I built a high-performing team that took marketing's share of new-business pipeline from 10% to 35% and doubled deal value.
My real job wasn’t ads or campaigns. It was helping CEOs and teams make better decisions when the stakes were high. Now I do that through my own advisory, Cold.inc, and build with AI along the way.
I work with people who don't have a senior operator in the business to sanity-check their thinking (usually the decisions involving people, money and direction).
- Founders: making the big go-to-market calls (positioning, channels, who to hire) with no one experienced to pressure-test them
- Marketers: the lone or first-time in-house hire, pulled in ten directions and unsure what to ignore and how to progress beyond fire-fighting
Most people come to me when they've hit an inflection point, and realise the answer isn't another podcast or another chat with Claude. They need to distil their options and move the hell forward with confidence.
I provide strategic perspective, operator judgement and decisive clarity. I'm not your boss, your therapist, or a consultant who'll drown you in slides. But I will tell you the truth and keep you focused on what matters.
If you’re looking for hands-on execution or tactical asset reviews, that’s not me.
If you want clearer thinking, better decisions, and momentum in the right direction, let’s talk.
And if you want a feel for how I think first, you can catch me on the MentorCruise YouTube channel.
What mentees say
5 out of 5 stars
Tom is a fantastic mentor. I made a career pivot into marketing after over 10 years in education and was struggling with serious imposter syndrome and overwhelm. I decided to seek out a mentor to help me improve my confidence and my skill level. I've been working with Tom for nearly a year, and partnering with him has been one of the best decisions I've made professionally. Tom comes well prepared for every meeting and is incredibly insightful. I really look forward to our meetings and appreciate his calm approach. My manager has even made comments about the growth he has seen in me since working with Tom. I highly recommend Tom as a mentor; he has had a profoundly positive impact on my professional life.
Jessica
Standard Plan • 8 months
5 out of 5 stars
Tom is a great mentor!
Tobias
Lite Plan • 9 months
5 out of 5 stars
Tom has been an incredible mentor! Incredibly patient, always asks good questions and has helped me center our marketing strategy around our core values, so it feels incredibly well-aligned with how I want to work.
Simon
Standard Plan • 6 months
Get to know Tom
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Article 5 min readTom Lloyd – Meet the Mentor
I’m Tom, and I run Cold.inc, a catalyst that helps startups and creative businesses move ideas from conception to market. …
Read more
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LinkCold | B2B Marketing mentoring for high-growth tech startups
Accelerate your learning curve with an experienced operator who can help you navigate your path to better leadership and results.
Read more
What happens when you start
You tell Tom your goals. They see exactly what you want to work on before session one.
You meet within days. Tom reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
