Anna Peterson

Do you want to get stronger as a product leader? Do you need to build your executive presence, learn to delegate and deliver feedback, manage stakeholders, and build a strong product strategy? In my 15 years in tech, I learned that none of that is rocket science. I made fast progress in my career in product management and worked at B2C and B2B companies around the world. Most recently, I was a Director of Product at ServiceNow.

WHY LEADERSHIP COACHING?
My own leadership journey was not painless. When I first became a manager, two-thirds of my team quit within a month. I was especially sad because I had not taken that job lightly. And yet, I clearly sucked at it. I took this situation extremely personally, as if my direct reports' departure indicated that I was fundamentally a bad person. The work I did over the next several months taught me a lot about myself, about others, and about leadership. Long story short: three years later, I was already a director with a big team of PMs who enjoyed working for me and were building world-class products.

Now, I'm a true believer that good leadership starts with introspection: no books or courses can help you define what kind of leader YOU need to be. Leadership is about your personal brand and being comfortable in your skin. That's why personalized coaching works better than any other tool.

FOCUS AREAS
- Product Leadership
- Executive Presence
- Stakeholder Management
- Delegation & Feedback
- Career development
- Team performance

MY APPROACH
My coaching practice is deeply rooted in my passion for psychology. As a certified professional coach (ICF ACC & CPCC), I believe that people learn best when they think actively about their problems and reach their own insights. Product leadership is largely about interpersonal relationships, which is an area where nobody has expertise. It is an area where one has to engage in introspection to find their own answers. My role in this process is to ask you questions to help you think, reflect, and find your unique solutions. Unlike many other mentors, I will not give you advice ;-)

If you are ready to work hard and think actively — I look forward to working with you!