$360 / month
2 calls per month (60min/call)
Unlimited Q&A via chat
Expect responses in 24 hours or less
I’m not a marketing expert.
I’m a B2B operator who understands marketing—and how startups actually work.
For 12+ years I've led GTM at high-growth B2B SaaS companies. As SVP Marketing at UserZoom, I scaled ARR from $25M to $80M over three years, generating $18M in marketing pipeline each quarter. Before that, I built the marketing function at WhatUsersDo from scratch, leading it through to acquisition. More recently as VP Marketing at Insight Partners-backed Sedna, I built a high-performing team that took marketing's share of new-business pipeline from 10% to 35%.
My real job wasn’t ads or campaigns. It was helping CEOs and teams make better decisions when the stakes were high.
I work with founders and marketers who need clearer thinking, sharper judgment, and a partner to sanity-check the big calls: the ones involving people, money and direction.
Most people come to me when they've hit an inflection point, and realise the answer isn't another podcast or AI-generated playbook. They need to distil their options and move the hell forward with confidence.
I provide strategic perspective, operator judgement and decisive clarity. I'm not your boss, your therapist, or a consultant who'll drown you in slides. But I will tell you the truth and keep you focused on what matters.
If you’re looking for hands-on execution or tactical asset reviews, that’s not me.
If you want clearer thinking, better decisions, and momentum in the right direction, let’s talk.
5 out of 5 stars
Tom has been an incredible mentor! Incredibly patient, always asks good questions and has helped me center our marketing strategy around our core values, so it feels incredibly well-aligned with how I want to work.
Standard Plan • 6 months
5 out of 5 stars
Tom is a fantastic mentor. I made a career pivot into marketing after over 10 years in education and was struggling with serious imposter syndrome and overwhelm. I decided to seek out a mentor to help me improve my confidence and my skill level. I've been working with Tom for nearly a year, and partnering with him has been one of the best decisions I've made professionally. Tom comes well prepared for every meeting and is incredibly insightful. I really look forward to our meetings and appreciate his calm approach. My manager has even made comments about the growth he has seen in me since working with Tom. I highly recommend Tom as a mentor; he has had a profoundly positive impact on my professional life.
Standard Plan • 8 months
5 out of 5 stars
Tom is fantastic. He forced me to face some realities about what I was avoiding, what my blockers were, to launching my product. Then gave me the tools to overcome those. I'm still a work in progress but already feel a huge weight lifted about getting things moving. Exactly what I needed and not at all what I was expecting. Instead of telling me to do a, b, c he enabled me to figure out why I wasn't seeing what a, b and c were for myself. Also how to properly instruct my employees for what exactly I wanted. This is more like executive coaching than giving a recipe for success, I'm MORE THAN SATISFIED with what he provides. Great work Tom, looking forward to our next talk.
Standard Plan • 1 month
I’m Tom, and I run Cold.inc, a catalyst that helps startups and creative businesses move ideas from conception to market. …
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Accelerate your learning curve with an experienced operator who can help you navigate your path to better leadership and results.
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Mentees who work with a mentor for 3+ months reach their goals 2x faster than those going it alone. Long-term mentorship means fewer false starts, more focused sessions, and support that builds week after week.
97% satisfaction across all mentors
Personalized feedback and growth plans
Trusted by thousands of mentees
Tom Lloyd
B2B Marketing & Startup Leader at Cold.inc
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Book a free intro call with Tom
Connect with Tom in a quick call (usually under 30 minutes)
One-off sessions with Tom
One-off sessions are a great option if you're looking for specific advice on a certain topic.
30 minutes with a B2B SaaS operator who's seen the playbook. Bring one specific question or challenge, and get a senior perspective fast.
A one-off 90-min deep-dive to tackle a specific challenge or decision, whether that’s refining your go-to-market, pressure-testing a growth strategy, or mapping options for a …
A premium, one-off engagement for startup leaders tackling a critical growth decision or high-stakes challenge. Includes: – Pre-call audit of your current strategy and goals …
