$360 / month
2 calls per month (60min/call)
Unlimited Q&A via chat
Expect responses in 24 hours or less
I’m not a marketing expert.
I’m a B2B operator who understands marketing—and how startups actually work.
For 12+ years I led GTM at high-growth B2B SaaS companies (Seed → Series D, $1M → $80M ARR). My real job wasn’t ads or campaigns. It was helping CEOs and teams make better decisions when the stakes were high.
I work with founders and operators who need clearer thinking, sharper judgment, and a partner to sanity-check the big calls: the ones involving people, money and direction.
Most people come to me when they've hit an inflection point, and realise the answer isn't another podcast or AI-generated playbook. They need to distil their options and move the hell forward with confidence.
I provide strategic perspective, operator judgement and decisive clarity. I'm not your boss, your therapist, or a consultant who'll drown you in slides. But I will tell you the truth and keep you focused on what matters.
If you’re looking for hands-on execution, tactical asset reviews, or a fractional CMO, that’s not me.
If you want clearer thinking, better decisions, and momentum in the right direction, let’s talk.
5 out of 5 stars
Tom is a fantastic mentor. I made a career pivot into marketing after over 10 years in education and was struggling with serious imposter syndrome and overwhelm. I decided to seek out a mentor to help me improve my confidence and my skill level. I've been working with Tom for nearly a year, and partnering with him has been one of the best decisions I've made professionally. Tom comes well prepared for every meeting and is incredibly insightful. I really look forward to our meetings and appreciate his calm approach. My manager has even made comments about the growth he has seen in me since working with Tom. I highly recommend Tom as a mentor; he has had a profoundly positive impact on my professional life.
Standard Plan • 8 months
5 out of 5 stars
As a career coach, Tom had so many practical insights to offer. I came from a corporate background and had some understanding of the startup space; working with Tom helped me fill in some key gaps. Above all, I enjoyed the experience and felt safe the entire time. Congrats if you have the opportunity to work with Tom and say hi from me!! Kristen
Standard Plan • 7 months
5 out of 5 stars
I had an intro call with Tom, and he was fantastic - great structure, great questions. His advice made me realize what is important for my project. I really recommend Tom.
Session
I’m Tom, and I run Cold.inc, a catalyst that helps startups and creative businesses move ideas from conception to market. …
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Accelerate your learning curve with an experienced operator who can help you navigate your path to better leadership and results.
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Mentees who work with a mentor for 3+ months reach their goals 2x faster than those going it alone. Long-term mentorship means fewer false starts, more focused sessions, and support that builds week after week.
97% satisfaction across all mentors
Personalized feedback and growth plans
Trusted by thousands of mentees
Notify me when Tom has new spots
We will send you a quick email if Tom has new open spots for mentorship, and only in that case!
Book a free intro call with Tom
Connect with Tom in a quick call (usually under 30 minutes)
One-off sessions with Tom
One-off sessions are a great option if you're looking for specific advice on a certain topic.
For when you need fast, tactical input. Bring a specific challenge or decision, and we’ll cut straight to solutions in a focused 30-minute session.
A one-off 90-min deep-dive to tackle a specific challenge or decision, whether that’s refining your go-to-market, pressure-testing a growth strategy, or mapping options for a …
A premium, one-off engagement for startup leaders tackling a critical growth decision or high-stakes challenge. Includes: – Pre-call audit of your current strategy and goals …
