$360 / month
Start free, decide later
Tom is a B2B Marketing and Startup Leader at Cold.inc. He has more than 12 years of go-to-market leadership experience at B2B SaaS companies, including SVP Marketing at UserZoom and VP Marketing at Sedna. He helps founders pressure-test go-to-market decisions, focus marketing strategy, and move product launches forward.
Based on 6 verified mentee reviews
I’m not a marketing expert.
I’m a B2B operator who understands marketing—and how startups actually work.
For 12+ years I've led GTM at high-growth B2B SaaS companies. As SVP Marketing at UserZoom, I scaled ARR from $25M to $80M over three years, generating $18M in marketing pipeline each quarter. Before that, I built the marketing function at WhatUsersDo from scratch, leading it through to acquisition. More recently as VP Marketing at Insight Partners-backed Sedna, I built a high-performing team that took marketing's share of new-business pipeline from 10% to 35%.
My real job wasn’t ads or campaigns. It was helping CEOs and teams make better decisions when the stakes were high.
I work with people who don't have a senior operator in the business to sanity-check their thinking (usually the decisions involving people, money and direction).
- Founders: making the big go-to-market calls—positioning, channels, who to hire—with no one experienced to pressure-test them.
- Marketers: the lone or first-time in-house hire, pulled in ten directions and unsure what to ignore and how to progress beyond fire-fighting
Most people come to me when they've hit an inflection point, and realise the answer isn't another podcast or AI-generated playbook. They need to distil their options and move the hell forward with confidence.
I provide strategic perspective, operator judgement and decisive clarity. I'm not your boss, your therapist, or a consultant who'll drown you in slides. But I will tell you the truth and keep you focused on what matters.
If you’re looking for hands-on execution or tactical asset reviews, that’s not me.
If you want clearer thinking, better decisions, and momentum in the right direction, let’s talk.
5 out of 5 stars
Tom is a great mentor!
Lite Plan • 9 months
5 out of 5 stars
Tom is a fantastic mentor. I made a career pivot into marketing after over 10 years in education and was struggling with serious imposter syndrome and overwhelm. I decided to seek out a mentor to help me improve my confidence and my skill level. I've been working with Tom for nearly a year, and partnering with him has been one of the best decisions I've made professionally. Tom comes well prepared for every meeting and is incredibly insightful. I really look forward to our meetings and appreciate his calm approach. My manager has even made comments about the growth he has seen in me since working with Tom. I highly recommend Tom as a mentor; he has had a profoundly positive impact on my professional life.
Standard Plan • 8 months
5 out of 5 stars
I've worked with many mentors over the years. Tom's ability to combine helpful answers with thought provoking questions is unmatched. His answers not only helped me move forward but also taught me how to think about those topics. I highly recommend him!
Standard Plan • 4 months
I’m Tom, and I run Cold.inc, a catalyst that helps startups and creative businesses move ideas from conception to market. …
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Accelerate your learning curve with an experienced operator who can help you navigate your path to better leadership and results.
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You tell Tom your goals. They see exactly what you want to work on before session one.
You meet within days. Tom reviews your application and books your first session, usually within a day or two.
You leave with a plan. Concrete next steps and a weekly rhythm from your very first week.
Tom Lloyd
B2B Marketing & Startup Leader at Cold.inc
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Book a free intro call with Tom
Connect with Tom in a quick call (usually 15-20 minutes)
One-off sessions with Tom
One-off sessions are a great option if you're looking for specific advice on a certain topic.
30 minutes with a B2B SaaS operator who's seen the playbook. Bring one specific question or challenge, and get a senior perspective fast.
A one-off 90-min deep-dive to tackle a specific challenge or decision, whether that’s refining your go-to-market, pressure-testing a growth strategy, or mapping options for a …
A premium, one-off engagement for startup leaders tackling a critical growth decision or high-stakes challenge. Includes: – Pre-call audit of your current strategy and goals …
