How to become a Product Manager

Becoming a Product Manager is an in-demand career path. It requires deep expertise in Product Management and a strong network to carry you along. Here are some resources to help you on your journey.

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Why should you become a 
Product Manager?

Product Manager

Demand for experts in Product Management is growing rapidly. Companies are looking for people with deep expertise in the field of Product Management to help them build their products and services.

As a result, Product Managers are in high demand and command high salaries. According to leading sources, the median salary for a Product Manager is $110,000 and a senior Product Manager can earn up to $150,000. Even entry-level positions can command great salaries.

No wonder that interest in a career in Product Management is growing rapidly. Explore the resources below to learn more about how to become a Product Manager.

Best books to build Product Management understanding.

A well-written and thorough book can be an amazing path to build deeper understanding and also act as a handbook as you discover the internet's vast resources.

These are our and our experts top picks to get started building career-relevant skills.

The Art of Product Management

The Art of Product Management

Released in 2008, the Art of Product Management has truly stood the test of time and is among the top-selling management books, even today! A must-have in the library of any fresh product manager.

Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

As Product Manager, user engagement is always at the top of your mind. The best way to have engaged users is to create habit-forming products. Nir Eyal walks us through the inner workings of almost addicting social apps and boils down how you can use the same mechanisms for good.

Shape Up

Shape Up

Shape Up is coming out of the product factory Basecamp. Having been in business for over a decade, both as agency and product company, they have developed a unique and well-tested approach to product management.

Measure What Matters: OKRs

Measure What Matters: OKRs

OKRs are well-established in data-driven organizations. This book by John Doerr talks about what OKRs to use and how to implement them right to focus on the right things.

Badass: Making Users Awesome

Badass: Making Users Awesome

People love being empowered and your product's users are no exception to that. Find research and methods about how to make your users powerful and successful when using your product.

Product Leadership

Product Leadership

What's better to build your understanding of product management than to build your very own product? This book walks you through how venture studios like Google Venture launch products fast and successfully.

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Courses to deepen your Product Management skills.

These days, courses are no longer a sequence of videos. They are usually accompanied by projects and a learning community, keeping you accountable and on the path.

Our experts recommend these courses, from free selections to paid programs.

Product Management Specialization

Product Management Specialization

Doing things by the book is always a good foundation to start from. The University of Virgina has a top-rated product management course on Coursera – a great starting point to learn the basics and ease your way into Product Management.

Product School

Product School

For quite a few years now, Product School is the go-to place for folks who want to change their careers into Product Management in the form of a more traditional school and course approach. If you are serious about the change, Product School could be a great chance!

eCornell Product Management Certificate

eCornell Product Management Certificate

Online or not, having Cornell on your resumé is never a bad sign. Their online branch is now offering a product management certification. Their small group course is three months long, with an estimated effort of around five hours per week.

One Week PM

One Week PM

Online, One Week PM is handled as one of the leading online courses for new product managers in the otherwise surprisingly sparse environment. With over 2,000 students worldwide, it also comes with a ton of social proof from people that took the course and used it to claim their dream career as PM.

Strategic Business Analytics Specialization

Strategic Business Analytics Specialization

Data and product management is inching closer and closer together every single day. The Essec Business School has seen that trend and has turned it into a course for technical product managers.

Please note: This specialization is rather technical and requires some stats and programming knowledge.

Get the guidance you need to become a Product Manager

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

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Hey there, fellow tech enthusiast! 🌟 I’m absolutely thrilled to share a little slice of my journey with you. So, grab your favorite beverage ( I love matcha lattes ), and let’s dive in! 🌟 Background and Education: I grew up in the Midwest and studied at Northwestern University (Go …

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Do you want to become a PM? Do you want to grow as a PM? I can help you with that :) PM is my job, I love it, and I am lucky to now be a principal PM in Amazon (very senior individual contributor), growing to that position in …

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Hello! I’m a seasoned Product Manager with a rich history of working in the technology and entertainment industry. I've recently worked with Disney Entertainment & ESPN Technology as a Product Manager in FinOps. Here, I’ve optimized cost transparency and efficiency for large-scale application development, serving as a crucial link between …

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Are you an aspiring or junior Product Manager hungry for growth? Let’s elevate your skills to the next level! I’m Antonio Gonzalez, a seasoned Product leader, former VP of Product, and business school professor. What You’ll Gain: • Expertise in Agile, Lean, and Digital Business Models • Practical tips on …

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With a background in Computer Science and an MBA from the University of Oxford, I’ve learned how to connect the dots and ask the right questions. Professionally, I’ve worked at startups and Fortune 500 companies like Goldman Sachs and Amazon with 10+ years of work experience (spannign across IT, Food-tech, …

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Hey there! I'm Kat and I'm currently a Senior Product Manager at a large Australian tech company. Before diving into the tech scene, I cut my teeth in Financial Services and Banking, which gave me a solid foundation in understanding complex systems and customer needs. I "fell" into the world …

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The Product Management must-reads you shouldn't miss.

Key articles and posts of industry experts can help you get a better picture of what you are getting into.

In our opinion, these are some must-reads you really shouldn't miss.

Jason Fried: One door at a time

Jason Fried's Basecamp is one of the most successful independent product business of the last 20 years and when there's something to read, one should better look closely.

It's easy to think that as a product manager you need to know what to do from day one, but Jason argues differently here: It is OK to take it all one step at a time, before trying to become the greatest.

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Harvard Biz Review: What It Takes to Become a Great Product Manager

There's no such thing as a typical product manager. Most great product managers come from their own background in design, engineering or marketing to claim the position.

So, if there was an end-to-end PM school, what would they need to teach? Customer interviews, feature roadmapping, resource allocation. All the things you should have at least a look at are in here.

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Alex Mitchell: Ways to Stand Out in the PM Job Market

It's hard to stand out in the PM job market. Product management is an attractive career and there aren't all that many positions out there. So, it's all about improving your odds.

Alex shows us seven ways how to improve our profile and level up our skills to claim that dream job of ours.

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Opportunities and projects in the Product Management space.

In the end, advancing your career is all about getting the right opportunities at the right time and a good portion of luck.

These are some interesting things going on in the Product Management space and you probably don't want to miss them.

IndieHackers: Build your own product

Building your very own product puts you on the radar of any product-focused organization hiring managers, designers and engineers. Going from nothing to something requires and builds top-notch prioritization skills, the ability to stay scrappy and shows that you can get things done.

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Join an early-stage organization

To get your foot in the door and make a difference, early-stage startups and businesses are exactly the way to go.

While the risk may be higher than at FAANG and other established businesses, you can also quickly build a lot more ownership and extend your portfolio in these companies.

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Tips from the Product Management blog

Learn more about Product Management with our expert advice.

What Does a Product Manager Do?

Discover the role of a Product Manager, their key responsibilities, and how they drive product success in any organization.

5 Essential Skills Every Successful Product Manager Should Have

In this article discusses the five essential skills that every successful product manager should have. It highlights the importance of strategic thinking, customer empathy, communication, leadership, and technical expertise in the role of a product manager.

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