Sales Engineer Career Path & Resources

Sales Engineers combine the best of the technical and the business-focused world and are therefore in a prime position to become indispensable.

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Why should you become a
Sales Engineer?

Sales Engineer

Quickly describes as "technical expertise plus people skills", sales engineers are in a prime position to have huge influence on a business trajectory, combined with the satisfaction and skills needed to build processes, automations and internal software.

Sales Engineers are becoming increasingly popular and important to modern businesses. It's therefore not surprising that their base salary often starts in the six figures in the US.

Best books to build Sales understanding.

A well-written and thorough book can be an amazing path to build deeper understanding and also act as a handbook as you discover the internet's vast resources.

These are our and our experts top picks to get started building career-relevant skills.

A Simple Guide to Technical Sales and Field Application Engineering

A Simple Guide to Technical Sales and Field Application Engineering

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you.

Look Me In the Eye

Look Me In the Eye

Way back in early 2020 you needed a Zoom account, a camera, and a bit of privacy – and you were good to go for virtual meetings. Yes, it all still seems remote, tiring, and unemotional. Julie Hansen’s Look Me In The Eye can help you change all that.

Sales on Rails

Sales on Rails

This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author's own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.

Demonstrating To WIN!

Demonstrating To WIN!

The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world.

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Courses to deepen your Sales skills.

These days, courses are no longer a sequence of videos. They are usually accompanied by projects and a learning community, keeping you accountable and on the path.

Our experts recommend these courses, from free selections to paid programs.

The Road to Sales Engineering

The Road to Sales Engineering

In The Road to Sales Engineering, I will walk you step by step through the entire process of fixing up your resume all the way to negotiating your salary and accepting the deal. For the first 20 registrants, you will have weekly access to me as I help you with building your resume, practice interviews and demos, and learn from an experienced SE what Sales Engineering is so that you can get the job that you want.

Technical Sales: The Role of the Sales Engineer

Technical Sales: The Role of the Sales Engineer

Salespeople sell the product. Developers build the product. Sales engineers bridge the gap. Sales engineering, also known as technical sales, is an in-demand and well-paid role. But many people don't know the job even exists. This course introduces the role and responsibilities of the sales engineer, along with the main concepts of technical sales. It is designed for salespeople who want to enter Silicon Valley and the engineers who want a more customer-oriented role. Instructor John Care shows how to uncover business problems, link those problems to your solution, and present it to the customer for consideration. He also provides tips for making an effective sales pitch. Start watching to learn more about this exciting new sales career.

Engineers Can Sell

Engineers Can Sell

The lessons have been designed to get any engineer starting strong when selling, or if you already have experience selling, they will give you a chance to step back, reset, and ensure you're moving forwards effectively towards your sales goals.

Sales Engineering University

Sales Engineering University

"This is not a traditional university, or school of any kind. I do a lot of teaching, but not for pay. I’m only trying to promote the Craft" said Pat Trainor - the author of The Sales Engineering University.

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Get the guidance you need with a
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There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

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I am an automation engineer / pre sales consultant specialising in business process automation and digital transformation. If you are interested in business automation or how I travelled 6000 miles to London to become a consultant / engineer in a tech company, I am more than happy to share!

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The Sales must-reads you shouldn't miss.

Key articles and posts of industry experts can help you get a better picture of what you are getting into.

In our opinion, these are some must-reads you really shouldn't miss.

The Five Minute Guide To Being a Sales Engineer

Breif and straight to the point.The author provides 4 key tips of how to become a sales engineer.

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How To Become a Sales Engineer (& What Do They Do?)

In this blog, we’ll break down what it takes to become a sales engineer, what a typical day is like, and what a career as a sales engineer can look like.

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8 common time killers for sales engineers (and ways to win that time back)

If you're a sales engineer in high demand, desperately trying to find more hours in the day, this is the post for you. Check out these 8 ways you can win back time in sales engineering.

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What Is a Sales Engineer & How Do You Become One?

Learn what it takes to become a sales engineer, and why the role is so important.

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Inside Sales Engineer vs Sales Engineer vs Specialist Sales Engineer

Different kinds of Sales Engineers exist in different companies. This blog will explain the differences between each of these SE’s tasks, job details, and requirements, which can be useful during a job hunt. Below I will tackle them one by one, and provide a summary table at the end.

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The Structure of an SE organisation

Creating a new SE organisation, or working out how to structure it so that SEs can work well as a team, and also with Sales Reps, Branch man...

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The Sales Engineering Process

The Sales Engineer participates in the service provider’s sales, scoping and proposal creation processes to conduct the sales engineering process.

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5 Biggest Marketing & Sales Challenges for Engineers

A high-tech sales strategy comes with a unique set of challenges. Here are 5 marketing & sales tips for engineers.

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Opportunities and projects in the Sales space.

In the end, advancing your career is all about getting the right opportunities at the right time and a good portion of luck.

These are some interesting things going on in the Sales space and you probably don't want to miss them.

Sales & Marketing Management Magazine

Sales & Marketing Management is the leading authority providing news, strategies and training for professionals in the sales and marketing field.

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Sales Engineering

This site provides a framework to improve the business impact and operational effectiveness of the sales engineering team

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Mastering Technical Sales

We have plenty of free assets for Sales Engineers. Our resources include a recommended reading list, plenty of advice, leadership guidance, demo best practices, and the proverbial much. much more …

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ES Research

ES Research is a new online space focused on helping all businesses, from local to multinational, leverage the power of digital marketing to the fullest.

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Sell More Now

The author's goal for this site is to codify all of the amazing Marketing and Sales (they are inseparable in his book!) tech solutions available, to make them accessible in one clear voice. They truly can help you take better care of your customers and sell more now!

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Advanced Selling: A Comprehensive Course Sales Project

A comprehensive project for the Advanced Selling course that has been tested at three universities is introduced. After selecting an industry and a company, students engage in a complete industry analysis, a company sales analysis, a sales-specific SWOT analysis, complete a ride day with a salesperson in that firm, then present their findings in a classroom oral presentation. Implications wish and suggestions for researchers and sales managers are provided as well as guidance for instructors who to use the project in their course.

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Product Development, Promotion, & Sales Entrepreneurship 2 Week Project

Teachers Pay Teachers is an online marketplace where teachers buy and sell original educational materials. This can be a fun project to practice for not only students but also for adults who are interested in sale engineering. This project takes you step-by-step through product development, promotion, sales, and distribution! This marketing project guides everyone through the steps of developing their own product line, promoting their product line, and even selling their products!

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Get the help you need & advance your career

Heard enough? MentorCruise combines the best of sales, engineering and other career-focused topics to help you make the most out of your new career.