Top Sales books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Sales books – and here are the answers.

Table of Contents

Fundamentals of Sales

Understanding the concepts of Sales starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

CODE Sales Training

CODE Sales Training

A to Z - Two Complete Sales Training Program by CODE Sales Development Co.With this book, you can learn how to sell. you can teach how to sell. you can sell succesfully what you have.

Recommended by the experts and mentors at MentorCruise

Look Me In the Eye

Look Me In the Eye

Way back in early 2020 you needed a Zoom account, a camera, and a bit of privacy – and you were good to go for virtual meetings. Yes, it all still seems remote, tiring, and unemotional. Julie Hansen’s Look Me In The Eye can help you change all that.

Recommended by the experts and mentors at MentorCruise

Sales on Rails

Sales on Rails

This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author's own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.

Recommended by the experts and mentors at MentorCruise

SPIN Selling

SPIN Selling

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

Recommended by the experts and mentors at MentorCruise

Demonstrating To WIN!

Demonstrating To WIN!

The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world.

Recommended by the experts and mentors at MentorCruise

A Simple Guide to Technical Sales and Field Application Engineering

A Simple Guide to Technical Sales and Field Application Engineering

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you.

Recommended by the experts and mentors at MentorCruise

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As a mentor in Data Science, Data Analytics, Machine Learning, and AI, I'm committed to helping my mentees achieve their goals in Data field. With one-time sessions and various mentorship options available, I'm here to guide you every step of the way. I believe any goal is reachable if one …

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Hello! My name is Massoud(pronounced Masuud) and I'm originally from Nashville TN. I began my marketing career in 2019 through freelancing, and contract work. My favorite marketing channel is paid search where I have increased ROAS by an average return of 2x-4x. I also love Copywriting, SEO, and analyzing data. …

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I am currently VP Solutions at a Series A Startup. I have experience in aerospace design and manufacturing, 2D/3D visualization, enterprise B2B SAAS products, agile product management, technical sales & partnerships and scaling startups. I can help those looking to make a career switch from engineering to product management or …

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Unlock your potential with a truly multi-faceted mentor & let's bring the best bits of the Amazon-way into your day-to-day!! I can help you master data and financial analysis (Excel modelling, SQL, storytelling, etc.), strengthen your program management skills (mechanisms, Scrum & Agile, etc.), support you in becoming a thought …

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Hello there! I'm Tiziana, currently serving as Chief of Staff at one of the fastest-growing tech companies in the world. With over 7 years of experience in hypergrowth startups, I've gained valuable expertise in various areas, including hiring top talent (conducting over 200 interviews and making 30+ hires), scaling sales …

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I’m Harry, a top-rated digital marketing mentor and agency mentor, agency owner and entrepreneur. I have over 20 years experience working in digital marketing and have worked with thousands of clients world-wide of all sizes. I'm trusted by Techstars and Seedstars and multiple incubators and accelerators as an official mentor. …

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