Top Sales books curated by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favourite Sales books – and here are the answers.

  • Curated by industry experts
  • Proven learning resources
  • Updated annually
Top Sales books recommended by experts
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Fundamentals of Sales

Understanding the concepts of Sales starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Demonstrating To WIN!

Demonstrating To WIN!

The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world.

Recommended by the experts and mentors at MentorCruise.

Never Split the Difference

Never Split the Difference

Never Split the Difference by Chris Voss and Tahl Raz is a negotiation guide that teaches readers effective communication skills to reach mutually beneficial agreements. The authors share real-life examples and tactics used in high-pressure situations, helping readers become more successful nego…

Recommended by the experts and mentors at MentorCruise.

The Challenger Sale: Taking Control of the Customer Conversation

The Challenger Sale: Taking Control of the Customer Conversation

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
The need to understand what top-performing reps are doing tha…

Recommended by the experts and mentors at MentorCruise.

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

This book is effectively an operating manual for the sales force. It identifies the 5 fundamental sales processes that can be managed to create desired business outcomes, and it helps readers choose which of the processes are needed to achieve their own strategic objectives.

Recommended by the experts and mentors at MentorCruise.

The Challenger Sale

The Challenger Sale

The backbone of the Challenger sales methodology is teaching prospects as opposed to building a relationship with them. Your sales reps must be equipped to take control of the sale and nudge customers into making purchase decisions. If done right, the selling style mirrors a ride on a rollercoas…

Recommended by the experts and mentors at MentorCruise.

The Sales Engineer Manager's Handbook

The Sales Engineer Manager's Handbook

A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President.

Recommended by the experts and mentors at MentorCruise.

Additional Sales Reading

These books are not required for you to learn Sales, but they are highly recommended for you to deepen your knowledge.

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today's frustrating sales issues, to highlight a deceptively powerful new way to connect wi…

Recommended by the experts and mentors at MentorCruise.

Influence

Influence

Influence by Robert B. Cialdini is a psychology book that explores why people say "yes" and how to influence them ethically. It unveils six principles of influence, and how to defend against them.

Recommended by the experts and mentors at MentorCruise.

A Simple Guide to Technical Sales and Field Application Engineering

A Simple Guide to Technical Sales and Field Application Engineering

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasi…

Recommended by the experts and mentors at MentorCruise.

Inbound Selling: How to Change the Way You Sell to Match How People Buy

Inbound Selling: How to Change the Way You Sell to Match How People Buy

Inbound Selling is an authentic and insightful look at how modern sales is done. Written from experience with both selling and sales management Brian Signorelli outlines the skills, the mindset, and the process for succeeding with modern buyers.

Recommended by the experts and mentors at MentorCruise.

$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)

$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

Recommended by the experts and mentors at MentorCruise.

The New Rules of Sales and Service

The New Rules of Sales and Service

The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in…

Recommended by the experts and mentors at MentorCruise.

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

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