At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals in Sales about their favourite books – and here are the answers.
Understanding the concepts of Sales starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
A to Z - Two Complete Sales Training Program by CODE Sales Development Co.With this book, you can learn how to sell. you can teach how to sell. you can sell succesfully what you have.
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Way back in early 2020 you needed a Zoom account, a camera, and a bit of privacy – and you were good to go for virtual meetings. Yes, it all still seems remote, tiring, and unemotional. Julie Hansen’s Look Me In The Eye can help you change all that.
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This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author's own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.
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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you.
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The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world.
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A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President.
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