Top Sales books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Sales books – and here are the answers.

Table of Contents

Fundamentals of Sales

Understanding the concepts of Sales starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

A Simple Guide to Technical Sales and Field Application Engineering

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you.

Recommended by the experts and mentors at MentorCruise

New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development

New Sales. Simplified. It's a book of fundamentals and timeless truths, with proven, real-world strategies that produce sales results every time they are employed. Most of all, it's a book for those with the courage to do what is necessary to win new business.

Recommended by the experts and mentors at MentorCruise

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

Raise your hand if your company needs more new customers.I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space.The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answe…

Recommended by the experts and mentors at MentorCruise

Sales on Rails

This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author's own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.

Recommended by the experts and mentors at MentorCruise

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series)

Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?

Recommended by the experts and mentors at MentorCruise

The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea (Go-Giver, Book 1

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new intro

Recommended by the experts and mentors at MentorCruise

Additional Sales Reading

These books are not required for you to learn Sales, but they are highly recommended for you to deepen your knowledge.

Little Red Book of Selling: 12.5 Principles of Sales Greatness

Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

Recommended by the experts and mentors at MentorCruise

Strategic Selling

Developed by Robert Miller and Stephen Heiman, strategic selling is a sales framework that focuses on building relationships with various decision-makers and stakeholders rather than just a single contact.

Recommended by the experts and mentors at MentorCruise

Demonstrating To WIN!

The demonstration or presentation of complex products like technology or medical devices is like leading a person over a treacherous ravine. Throughout a demo or presentation, your prospect wants to run back to the relative safety of their existing world.

Recommended by the experts and mentors at MentorCruise

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"―but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to pro…

Recommended by the experts and mentors at MentorCruise

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today's frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers.

Recommended by the experts and mentors at MentorCruise

CODE Sales Training

A to Z - Two Complete Sales Training Program by CODE Sales Development Co.With this book, you can learn how to sell. you can teach how to sell. you can sell succesfully what you have.

Recommended by the experts and mentors at MentorCruise

This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.

Augment your Sales books

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!

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I currently run my own sales consulting & coaching company. When you're ready, I can help you to overcome your most pressing sales challenges. I specialize in turbocharging commercial teams and am passionate about helping people get better at SALES, a seriously misunderstood craft. In the past, I've helped over …

$260 / month

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As a Board Director, startup coach, and technology executive, I bring over two decades of experience advising governments, founders, and legal teams across Asia and Europe. My work sits at the intersection of infrastructure, law, and emerging technology—particularly AI, blockchain, and tokenisation. I coach startup founders, operators, and leadership teams …

$260 / month

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Hi, I'm Miky, I'm entrepreneurship-first mentor for founders, aspiring leaders and product managers. I look at the challenges from the business perspective and help you cut down the noise and focus on what's driving the needle. I work with first-time founders a lot and advise them on launching their products, …

$240 / month

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I’m a repeat COO/operator who has scaled B2B SaaS and B2B2C companies from <$5M to $50M+ in revenue, led multiple private equity–backed exits, and built high-performance teams with limited resources. I specialize in helping founders and operators break through growth plateaus and run their companies more strategically — without the …

$290 / month

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Throughout my seven years in Product Leadership at Royal Bank of Canada, Amazon and Vivint, I have mentored several product managers, and led cross functional teams of 15+ members to launch five products from 0->1 through innovative approaches. I have also led 15+ technical and process improvements with high impact …

$110 / month


I’m Jimmy, a 5/5 star top rated business mentor. I have 15+ years experience in business, sales, marketing and entrepreneurship. I have worked with thousands of people world-wide. Besides having my own ventures I am also a Judge @ Harvard Innovation Labs, Mentor @ Techstars, Judge & Mentor @ Masschallenge, …

$220 / month

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