Digital Marketer: Career Path

If you have the drive, creativity and knowledge, you can become crucial to the growth of a business as a digital marketer.

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What does the Digital Marketer career path entail?

Digital Marketer

For the last 10 years, digital marketing has quickly become a leading spending for business worldwide. Digital marketing drives growth. Therefore, with the right knowledge in marketing, growth and ad platforms, you can become one of the driving forces of a growing business.

While the entry to digital marketing can be competitive, top digital marketer can charge top rates that often go beyond many other careers in the space.

Best books to explore the Digital Marketing career path.

A well-written and thorough book can be an amazing path to build deeper understanding and also act as a handbook as you discover the internet's vast resources.

These are our and our experts top picks to get started building career-relevant skills.

The Small Business Guide to Online Marketing: A step-by-step guide to growing your business online

This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. You will learn: - What internet marking is and how it drives sales - The importance of superior content - How to utilise online performance metrics - What SEO is and how to use it - The benefits of social media - H…

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sal…

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site: With Little Or No Money

Interested in promoting your business and/or website but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your website or brick and mortar store using the Internet - with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or sto…

The Best Damn Web Marketing Checklist, Period! 2.0, Volume 2

So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide that will help any company build or improve their website so that it performs optimally for both search engines and visitors.

Digital Marketing All-in-One For Dummies

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal custome…

Digital Impact: The Two Secrets to Online Marketing Success

Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating …

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Courses to deepen your Digital Marketing skills.

These days, courses are no longer a sequence of videos. They are usually accompanied by projects and a learning community, keeping you accountable and on the path.

Our experts recommend these courses, from free selections to paid programs.

Digital Marketing Specialization

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

The Complete Digital Marketing Course - 12 Courses in 1

With over 20 hours of training, quizzes and practical steps you can follow - this is one of the most comprehensive digital marketing courses available. We'll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more! The course is hugely interactive with projects, …

Search Engine Optimization (SEO) Specialization

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online c…

Digital Advertising Training Course: Learn What Digital Advertising Is and How to Do It

Today, digital advertising can be targeted, relevant, and helpful in ways it couldn't be before. In this course, you'll learn what journey-based advertising is and how to use it, explore the social media and paid search advertising platforms, learn how to determine your ad spend, see how organic an…

Get help with your learning journey

Learning through online courses can be challenging. Get 1:1 guidance from an experienced mentor who can help you stay accountable and answer your questions along the way.

Digital Marketing: Coding, UX, and Creating Digital Content

Successful digital marketing skills can make a difference to businesses. On this ExpertTrack, you’ll go behind-the-scenes to learn the techniques needed to create an impact in a saturated digital world. You’ll hear from industry experts and people just entering the digital workplace to discover the…

Digital Marketing Foundations

Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by di…

Top Digital Marketing Certifications

Understanding all core concepts of Digital Marketing is key to claiming your next certificate. If you need help brushing up on your skills, consider reaching out to one of our mentors.

OMCA™ Certification for Digital Marketers

Hosted by omcp.org

Tests your knowledge of digital analytics, social media marketing, SEO, content marketing, digital ads, conversion optimization, email marketing, mobile marketing

Prices start at $225.

Digital Marketing Certification Coaching

Hosted by mentorcruise.com

Consider reaching out to a coach specialized in Digital Marketing certifications. They can help you prepare for your exam, and provide you with the necessary resources to succeed. MentorCruise is the best place to find a coach for your Digital Marketing certification. Here are a few top picks:

Google Digital Marketing & E-commerce Professional Certificate

Hosted by coursera.org

Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required.

Prices start at $300.

Digital Marketing Certification

Hosted by ama.org

We’ve partnered with the Digital Marketing Institute, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: P…

Digital Marketing Certification Course

Hosted by academy.hubspot.com

Digital Marketing Certification Course: Get Certified in Digital Marketing

Prices start at Free.

LinkedIn Learning: Advance as a Digital Marketing Specialist

Hosted by linkedin.com

Develop your digital marketing skills to effectively create new opportunities for your business as a digital marketing specialist. From customer touch points and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Pr…

Digital Marketing Workshop

Hosted by mentorcruise.com

Consider joining a workshop specialized in Digital Marketing. Workshops are a great way to learn new skills, and get hands-on experience. MentorCruise is the best place to find a workshop for your Digital Marketing certification. Here are a few top picks:

Meta Certified Digital Marketing Associate

Hosted by facebook.com

Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses, and they can use foundational tools to build campaigns.

Prices start at $99.

Get the guidance you need on the Digital Marketer career path

There is no better source of accountability and motivation than having a personal mentor. What used to be impossible to find is now just two clicks away! All mentors are vetted & hands-on!


I work as a marketing manager at MTARGET.co, an email company based in Indonesia. Having 12 years of experience in marketing and sales, I've been shifting my journey to product management and marketing for the last six years. As a people person at heart, I love seeing my team grow …

$30 / month
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Tarsi Luo CEO | MBA | AAICD | Executive Director | 40 under 40 Most influential Asian-Australian 2022 Tarsi Luo is one of Australia’s most influential under-40 CEOs, marketers and export leaders. She is acknowledged for her outstanding leadership in the health and wellbeing sector, delivering unparalleled growth domestically and …

$350 / month
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Eugene is a faith-centric technologist, a serial entrepreneur, angel investor, advisor and mentor. He is founder of REACTIVE LIONS INC. where he is implementing his vision of faith-driven entrepreneurship in the tech world. He is currently running a team of over 40 talented engineers across the US. Eugene is the …

$120 / month
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Hello! My name is Massoud(pronounced Masuud) and I'm originally from Nashville TN. I began my marketing career in 2019 through freelancing, and contract work. My favorite marketing channel is paid search where I have increased ROAS by an average return of 2x-4x. I also love Copywriting, SEO, and analyzing data. …

$890 / month
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As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) during my time at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I …

$300 / month
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🏆 Ranking among the top 1% of mentors! Hi, I’m Jason, a seasoned digital marketing expert with extensive experience to share! Over the past 15+ years in this fast-paced industry, I have helped many businesses and individuals achieve their goals, no matter how difficult. (Make sure to check out my …

$290 / month
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The Digital Marketing must-reads you shouldn't miss.

Key articles and posts of industry experts can help you get a better picture of what you are getting into.

In our opinion, these are some must-reads you really shouldn't miss.

The Who, What, Why, & How of Digital Marketing

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn't as effective as it used to be.

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Top 7 Skills Required to Become a Digital Marketing Expert

Today's technology-driven economy demands marketers and entrepreneurs to learn about digital marketing. Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and much more, so the traits required to succeed are many and varied. With many corporations implementing digital marketing practices and hiring digital marketing professionals, how would you as a Digital Marketer set yourself apart from your competitors? Let’s look at the top 7 skills required to become a Digital Marketing expert

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In-Demand Digital Marketing Skills You Need in 2022

You must begin to think of yourself as a digital marketer if you are serious about moving ahead of traditional marketers. Knowing how to optimize a landing page and build a facebook ad campaign are now viable digital marketing skills that every person should learn. Being a savvy digital marketer in 2022 is a key skill. In this article, we will share the most important and in-demand marketing skills your company will need to leverage in 2022.

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What Does a Digital Marketer Do?

Digital marketing is no longer a niche industry. It has become an integral part of marketing activities across industries to engage prospects, drive traffic, and generate quality leads. Brands that want to succeed in today’s fast-moving digital world need marketers with digital expertise that can ensure their products and services are visible online. Skilled digital marketers require knowledge and qualifications that go beyond basic marketing strategies and creativity skills. If you’re considering a top digital marketing career, a good place to begin is by understanding the skills required and what digital marketers do.

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The role of a digital marketer

Digital marketing is not just about marketing online; it incorporates wireless media as well. A good digital marketer works seamlessly with the rest of the marketing team and ensures all online activity complements offline efforts. To find out what exactly a digital marketer is responsible for and how a marketer can specialise in this area, consider the following:

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A Day in the Life of a Digital Marketer

Far beyond the simple ability to use social media, digital marketing requires understanding of consumer habits and motivations, the ability to synthesize analytics, and communicating effectively with clients. Check out what exactly digital marketing is, why it’s important, a day-in-the life of a digital marketer and how to get into the industry.

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How to Become a Digital Marketer

Digital marketing is a field that involves helping promote businesses and services in the online space. Becoming a digital marketer means stepping into this niche in the marketing space to create digital media marketing campaigns. These campaigns are typically focused on various digital channels, including email marketing, website, social media platforms and live chats. Becoming a digital marketer may open doors to joining a marketing agency, working in the marketing department of a business or company, consulting or doing freelance work. Learn how to become a digital marketer, common skills and education requirements, and why you should do so.

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Growing into a Senior Digital Marketer role pays off – $20,000 up to per year.

Not only is the progression from individual Digital Marketer to a Senior role a natural progression, it also makes all the difference in your average salary.

On a global average, Senior Digital Marketer receive a $20,000 salary hike over entry-level Digital Marketers when they go from individual contributor to senior personnel.

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Related career paths

If you like Digital Marketing careers, you might also be interested in these other career paths.

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