Top Digital Marketing books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Digital Marketing books – and here are the answers.

Table of Contents

Fundamentals of Digital Marketing

Understanding the concepts of Digital Marketing starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

The Best Damn Web Marketing Checklist, Period! 2.0, Volume 2

The Best Damn Web Marketing Checklist, Period! 2.0, Volume 2

So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide that will help any company build or improve their website so that it performs optimally for both search engines and visitors.

Recommended by the experts and mentors at MentorCruise

The Small Business Guide to Online Marketing: A step-by-step guide to growing your business online

The Small Business Guide to Online Marketing: A step-by-step guide to growing your business online

This guide to setting up and growing your online presence tells you everything you need to know to get your business' online marketing started and then how to develop your approach. You will learn: - What internet marking is and how it drives sales - The importance of superior content - How to utilise online performance metrics - What SEO is and how to use it - The benefits of social media - How to use affiliate marketing - What to consider when optimising for mobile If you have up until now shied away from giving your business an online presence because of uncertainty about how to use internet marketing or its use for you, or if you have started to market online but would like to enhance your approach, The Small Business Guide to Online Marketing is for you.

Recommended by the experts and mentors at MentorCruise

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.

Recommended by the experts and mentors at MentorCruise

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site: With Little Or No Money

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site: With Little Or No Money

Interested in promoting your business and/or website but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your website or brick and mortar store using the Internet - with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.

Recommended by the experts and mentors at MentorCruise

Digital Marketing All-in-One For Dummies

Digital Marketing All-in-One For Dummies

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.

Recommended by the experts and mentors at MentorCruise

Digital Impact: The Two Secrets to Online Marketing Success

Digital Impact: The Two Secrets to Online Marketing Success

Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand.

Recommended by the experts and mentors at MentorCruise

Specializations and Deeper Digital Marketing Knowledge

You've got your basics in order – time to move on to some advanced and specialized concepts. Digital Marketing is evolving every day, these books can help you master it.

Advanced SEO: A step-by-step guide on getting to the top of Google

Advanced SEO: A step-by-step guide on getting to the top of Google

In this comprehensive book, you will learn the advanced techniques and strategies that top SEO professionals use to achieve top rankings. You'll learn how to conduct thorough keyword research, optimize your website's structure and content, build high-quality backlinks, and track your progress with analytics.

Recommended by the experts and mentors at MentorCruise

Social Media Marketing Mastery

Social Media Marketing Mastery

Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unware on how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.

Recommended by the experts and mentors at MentorCruise

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Expert Secrets' by Russell Brunson is a guide for entrepreneurs to create a successful business around their expertise or passion. The book provides actionable steps for building a loyal following, identifying their target market, and creating a sales funnel that converts.

Recommended by the experts and mentors at MentorCruise

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Hello! My name is Massoud(pronounced Masuud) and I'm originally from Nashville TN. I began my marketing career in 2019 through freelancing, and contract work. My favorite marketing channel is paid search where I have increased ROAS by an average return of 2x-4x. I also love Copywriting, SEO, and analyzing data. …

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I can help you to learn new skills, tackle complex problems, build elite teams, conquer anxiety, nail interviews and climb the career ladder with ease. 💪 Hi! I'm Dav, a marketing leader and enthusiast. For over a decade, I've been leading high-performance marketing teams and delivering results to some of …

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Let's collaborate to unlock the secrets of SEO together. Whether you're a beginner or an experienced professional, I'll guide you on a transformative learning journey to elevate your SEO expertise and drive tangible results. I'm an experienced SEO mentor with over a decade of expertise in developing and implementing successful …

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I’m Harry, a top-rated digital marketing mentor and agency mentor, agency owner and entrepreneur. I have over 20 years experience working in digital marketing and have worked with thousands of clients world-wide of all sizes. I'm trusted by Techstars and Seedstars and multiple incubators and accelerators as an official mentor. …

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As a global brand director, I have led some of the most iconic brands in the world, such as Dove, Rexona (Sure/Degree), and Axe (Lynx) at Unilever. I genuinely enjoy helping others grow their skillset, achieve both their professional and personal goals through mentoring and coaching. I have a strong …

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Myke Metzger was born in Long Island, New York (1989) and is an author, professional speaker, and entrepreneur. As a verified content creator with over 250,000 followers, his content has racked up over 20 million views. He has helped hundreds of other verified influencers and creators improve their branding, marketing, …

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