Alexander Estner

Founder / Startup Mentor @ Eversports/ Strydal/ Classcamp/ Working on new start-up right now
Helping early-stage B2B SaaS founders quickly grow from 0€ to 1M€ ARR with a powerful Go-to-market engine
Germany 5.0 (8 reviews) Active this week Usually responds in a few days


$1500 / month

The most popular way to get mentored, let's work towards your goals!

2 calls per month (90min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

Hands-on support

Apply now
Flat fee, no hidden costs 7 day free trial! Cancel anytime. Only 2 spots left!
Book now
View all sessions


As a freelance startup consultant, I help early-stage B2B SaaS founders quickly grow their business from 0€ (pre-revenue) to 1.000.000€ ARR with a powerful Go-to-market (GTM) strategy, focused on Sales, Marketing & Customer Success.🚀


Among other things, I help you with:
- Creating your ideal customer profile (ICP)
- Working on positioning, messaging & value proposition
- Choosing the right pricing for your business (pricing model, value metric & packaging)
- Implementing the right sales strategy (sales-led vs. product-led)
- Mastering 2-3 growth channels to continuously generate new deals or/and trials
- Setting up the right tech stack in sales, marketing & customer success
- Building your commercial teams.

- Brainstorming new business ideas 💡
- Sustainability, healthy food, and barista coffee ☕.
- Traveling, well-being, and all kinds of sports like skiing, beach volleyball, yoga, and fitness 🧘‍♂️
- Books & podcasts about start-ups, leadership, personal development, & positive mindset 📚

Right now, I'm at the beginning of founding my second startup after I left my previous startup ( and in March 2021.

👉 studied business administration (Master) and sports science (Bachelor) at TUM

👉 from 2014 till 2019:
- one of the first 3 employees of Eversports ( and growing to 100+ employees
- Head of Sales
- Led the European expansion

👉 from 2019-2021: CEO and Co-Founder of Strydal (rebranded to

I am looking forward to great conversations and inspiring mentoring sessions!

P.S. Receive actionable B2B growth tips straight to your inbox
📩 Subscribe to my free Newsletter:

Open to inquiries

You can message Alexander to ask questions before booking their services

Get in touch

What mentees say



5 out of 5 stars

Standard Plan · 
1 month

Alex made the impression of a real professional and just an open and intelligent person. For people who are looking for help in business development (especially SaaS), Alex is a real godsend. 100% Recommended

Igor wrote 1 more review for the same mentorship


5 out of 5 stars



5 out of 5 stars

Standard Plan · 
2 months

Alex is a great mentor who brings meticulous structure to each meeting and executes on tasks afterwards which is greatly appreciated. I believe Alex would be a great support for anyone in the early stages of the entrepreneurial journey in particular SaaS founders or people looking to start a technology enabled business such as a product or productised service.

Cameron wrote 1 more review for the same mentorship


5 out of 5 stars

Alex was a fantastic mentor for the early stages of the growth we are in. He is perfect for early stages entrepreneurs with a SaaS based business that need to find their footing and direction.



5 out of 5 stars


Alexander is really nice to talk to and has breadth and depth of knowledge regarding starting and scaling your SAAS product. Highly recommended!

Load more reviews

Similar mentors