Anna Peterson

Product Leadership Coach (ex-Director of Product) @ ex-ServiceNow, ex-Yandex
16 years in tech | Helping product leaders go from overwhelmed to empowered
United States of America 5.0 (46 reviews) Active yesterday Usually responds in a few hours
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$280 / month

The most popular way to get mentored, let's work towards your goals!

4 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

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Do you want to get stronger as a product leader? Do you need to build your executive presence, learn to delegate and deliver feedback, manage stakeholders, and build a strong product strategy? In my 15 years in tech, I learned that none of that is rocket science. I made fast progress in my career in product management and worked at B2C and B2B companies around the world. Most recently, I was a Director of Product at ServiceNow.

My own leadership journey was not painless. When I first became a manager, two-thirds of my team quit within a month. I was especially sad because I had not taken that job lightly. And yet, I clearly sucked at it. I took this situation extremely personally, as if my direct reports' departure indicated that I was fundamentally a bad person. The work I did over the next several months taught me a lot about myself, about others, and about leadership. Long story short: three years later, I was already a director with a big team of PMs who enjoyed working for me and were building world-class products.

Good leadership starts with introspection: no books or courses can help you define what kind of leader YOU need to be. Leadership is about being comfortable in your skin. That's why personalized coaching works better than any other tool.

- Product Leadership
- Executive Presence
- Stakeholder Management
- Delegation & Feedback
- Team performance

My coaching practice is deeply rooted in my passion for psychology. As a certified professional coach (ICF PCC & CPCC), I believe that people learn best when they think about their problems and reach their own insights. My role in this process is to ask you questions to help you think, reflect, and find your unique solutions. Unlike many other mentors, I will not give you advice, frameworks, or homework.

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What mentees say



5 out of 5 stars

Standard Plan · 
4 months

Anna is a fantastic mentor. I sought mentorship after transitioning to a new product role, and needed guidance on how to adapt/handle responsibilities that I didn't encounter in my previous positions. During our time working together, we focused on strategic product planning and building trust and conviction with broader teams. Anna provided insights and practical advice that was useful when I needed to advocate for my ideas and work effectively with various teams. Overall, I left feeling more empowered to collaborate more effectively and has boosted my confidence in my role. I feel ready to take on more significant collaborative projects and scale my work.



5 out of 5 stars

Standard Plan · 
8 months

Anna has helped me tremendously with Product Strategy for my application. Highly recommend working with her.

Bart wrote 1 more review for the same mentorship


5 out of 5 stars

The goal of this mentorship was to strengthen the positioning of our product and strategize the process of realization. The goals were achieved within the set time frame. I highly recommend working with Anna for the following reasons. First of all Anna is a real mentor, which means practically that she is able to put herself in your position, helping you through complex problems through the process of providing you with questions, solutions and resources. She is able to support on both a professional as a personal level. She has a deep understanding of a variety of disciplines such as product strategy, design, team dynamics and psychology. Working with Anna has been a pleasure and I would do it again in the future.



5 out of 5 stars

Lite Plan · 
3 months

I was looking for mentoring in a few leadership areas. Anna was able to help guide me by asking the right questions to explore and learn, rather than solve my problems for me. Anna's mentoring strategy is excellent and versatile, crossing different disciplines. Very highly recommended.

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