5.0
(8 reviews)
Helping founders and business directors: Market Validation, GTM, Strategy, Product, Growth, Pitch, Fundraising
Portugal
Speaks English and Portuguese
Active yesterday Usually responds in a few hours

Services

$240 / month

I help (pre-)seed founders launch & grow, and support business directors tackle strategy challenges.

2 calls per month (40min/call)

Unlimited Q&A via chat

Expect responses in 2 days

Hands-on support

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About

Helping founders and business directors: Market Validation, Go to Market, Strategy, Product, Growth, Pitch, Fundraising.
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I’m a biomedical engineer turned entrepreneur with a deep passion for innovation and startup growth. With a keen business mindset and strong technical foundation, I bring a dynamic blend of product thinking and strategic vision to founders and early-stage teams.

Over the past several years, I’ve built and advised ventures across healthcare, AI, and deep tech, bringing a hands-on approach to product development, go-to-market strategy, and customer discovery.

🚀 Founder & Healthtech Innovator
I co-founded Clynx Health, a digital health startup transforming physiotherapy through gamified, AI-powered telerehabilitation. I led the company from idea to market—building a certified medical device, securing funding, enabling thousands of therapy sessions, and collaborating with leading hospitals, healthcare stakeholders, and research institutions.

💼 Startup Advisor & Strategic Mentor
I’ve advised early-stage startups including: Lampsy Health (AI healthtech): co-led GTM strategy and supported their successful pre-seed raise; Scientisst (biosignal education tools): guided strategic repositioning and helped secure first international sales; Various founders and ventures across sectors, through platforms like MentorCruise, SantanderX, and Unicorn Factory.

💸 Deep Tech & Angel Investing
I’ve worked at the intersection of tech transfer, innovation, and commercialization,supporting spinout ventures in AI, IoT, and telecommunications, and helping secure venture capital and public funding.
As a business angel with AngelsWay, I help scout, evaluate, and support early-stage startups across sectors.

🎯 I specialize in:

- Validating startup ideas through first-principles research & user discovery

- Building lean MVPs and real-world experiments

- Navigating B2B sales and partnerships

- Designing B2C growth strategies

- Raising capital from VCs and public/non-dilutive sources

- Leadership mentoring and coaching

- Scaling mission-driven teams across product, ops, and commercial functions

What mentees say

5 out of 5 stars

Joana was the perfect mentor for my stage of entrepreneurship. She consistently pushed back on my assumptions in a gentle but firm manner, which made a real difference. Compared to my previous product ideas, I honed in on something people cared about much more quickly. One example: I pitched an idea and described my small set of beta users who were willing to test it. Joana encouraged me to talk to at least 10 users first. After those conversations, I landed on an idea with significantly more market pull—evidenced by the fact that several players were already in the space, whereas my original idea had none. I would hire Joana again without hesitation.

Traun

Traun

Lite Plan • 2 months

5 out of 5 stars

Joana was great a mentor, super insightful and helpful! A great thought partner!

Chris

Chris

Standard Plan • 10 months

Chris wrote 1 more review for the same mentorship

5 out of 5 stars

Joana is a great mentor! She's really helpful and insightful about health and is great with formulating strategy.

Chris

Chris

5 out of 5 stars

Great mentor. Would highly recommend

Joshua

Joshua

Lite Plan • 4 months

Joshua wrote 1 more review for the same mentorship

5 out of 5 stars

Working with Joana has been a great experience. I learnt a lot from her as she has a broad knowledge in start-up and all-around company experience. She really caters to your needs, making the mentorship both productive and enjoyable. I look forward to working again with her in the future.

Joshua

Joshua

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