An all-rounder by design, I have led several marketing teams in acquisition, engagement and retention for venture-led startups and leading global e-commerce platforms.

Prior to my defining move to digital, I started my career in strategy consulting for a boutique management consulting firm based in Oxford and Kuala Lumpur.

Also part of the Reforge Alumni Fall 2019 (Growth Series) and 2021 (Advanced Growth Strategy, Marketing Strategy & Product Leadership)

In my recent years I have leaned in closer towards Product and Technology from Marketing, eventually paving the way to a division that holds large stakes in all core functions of a technology company: Marketing, UIUX, Data, Product, Customer Experience and Engineering.

The most important value to me is Integrity. Thus, my style of communication is direct, straight-forward and upfront. Throughout my career I have coached and mentored many professionally and personally; just as I have been fortunate enough to have experienced stellar mentorship by a few who have changed the trajectory of my life and career today.


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