E-commerce Strategy & Optimization
with Chelsie-Jean Fernandez
This package deal includes five(5) comprehensive mentorship sessions, covering all aspects of e-commerce development and strategy, providing you with a holistic approach to optimizing your online store's success. Session 1: … Read more
Chelsie-Jean Fernandez
Co-Founder & Head of Product at A Bunch of Creators
Scheduling conflict? No-show? Cancel session & get your money back instantly.
About this session
This package deal includes five(5) comprehensive mentorship sessions, covering all aspects of e-commerce development and strategy, providing you with a holistic approach to optimizing your online store's success.
Session 1: E-commerce Strategy & Planning - 1 hour
In this session, we'll delve into your business goals, target audience, and competitive landscape to craft a tailored e-commerce strategy. We'll discuss market trends, product selection, pricing strategies, and positioning to optimize your online store's success.
Session 2: Website Optimization & User Experience (UX) - 1 hour
We'll review your website's design, navigation, and user interface to enhance the overall user experience. Topics include website layout, mobile responsiveness, load times, and conversion optimization techniques.
Session 3: Marketing & Customer Acquisition - 1 hour
Explore various digital marketing channels such as SEO, social media feeds, and email marketing. Learn effective strategies for driving traffic, increasing brand visibility, and acquiring customers.
Session 4: Analytics & Performance Tracking - 1 hour
Understand how to interpret key metrics and analytics data to evaluate your e-commerce store's performance. We'll cover tools like Google Analytics, conversion tracking, and specific platform (e.g. Shopify) reporting to make data-driven decisions.
Session 5: Scaling Your Business & Future Growth Strategies - 1 hour
Explore strategies for scaling your e-commerce business, including inventory management, marketing channels, lead generation, and more.
***If you believe that a particular session isn't necessary, we can omit it and extend the duration of another session to accommodate your preferences.
***During your first 1-hour session, we can discuss a recurring time for the remaining four sessions.
Your mentor
Customer-obsessed, value-driven product manager with a proven track record of approaching the product development lifecycle as holistic, simultaneous, problem-solving of both user and business goals. Hands-on leader enthusiastic about making an impact by creating a transparent vision, while supporting team collaboration and a culture of innovation. Conversant across all disciplines from software development to marketing and design.
I am an Advanced Certified Scrum Product Owner and Certified ScrumMaster, pragmatic enough to know when and how to use Agile. As an Agile coach, I have the ability to effectively communicate with scrum team members, liaise across organizations, and document project plans, milestones, and progress. As a primary process owner in a high-performance e-commerce culture, I influence continued success and growth of my products by developing the product roadmap, securing executive-level buy-in, and managing deadlines. My drive to launch, test and iterate toward the full product vision and business goals is demonstrated in the successful launch and continued maintenance of 10 products simultaneously.
Highlights:
• Accomplished 90% of product roadmap initiatives two years in a row.
• Led demand validation strategy for new product launch that resulted in 992 unique email signups in two weeks, a 226% increase in conversion rate compared to existing email capture strategies site wide.
• Redesigned and launched native iOS and Android mobile applications resulting in 4x the projected revenue and 471.31% increase in conversion rate in the first year alone.
• Accelerated code delivery by 20% with company-wide introduction of agile scrum methodologies.
• 13+ direct reports including product managers, software engineers, project managers, graphic designers and UX designers.
Key Releases:
• PromGirl Try at Home Program
• Kleinfeld Bridal Party Try Before You Buy Program
• PromGirl iOS & Android Mobile Applications
• PromGirl In-Store Registration iPad Application & Queue System
• Shipping Mode Optimization
What mentees say
“Thanks for your support! We've had to delay our fundraising round and so Guestflow is going into hibernation mode for 3 months while we focus on our other income sources, we'll be back soon...”
Chris
Standard Plan · 8 months
“Chelsie is brilliant. Armed with a sharp intuition for people and problem solving, she effortlessly builds environments and processes that cultivate growth and success. Working with Chelsie on a 1-on-1 basis consistentl…”
Andrea
Standard Plan · 3 months
“Chelsie is knowledgeable in all areas of product management and a great mentor. I really enjoyed my sessions with her and found them helpful. ”
Ellen
Standard Plan · 4 months
“Chelsie is incredibly detailed in her approach to mentorship and helps you to stay on track while understanding your own business better. Highly professional, very friendly, and always engaged. Thanks for all your help …”
Eugene
Lite Plan · 3 months
“Chesie-Jean is a very caring mentor and she has been very helpful in providing tips and guidance regarding project and product management job profiles. I enjoy working with Chelsie-Jean and would recommend anyone lookin…”
John
Standard Plan · 2 months
Frequently asked questions
What exactly is a session?
A session is a focused one-on-one call with your mentor. Use it to get feedback, work through a specific problem, review your work, or get unstuck. You reserve up to 1 hour of their time.
How do I pick a time?
After checkout you pick a slot from Chelsie-Jean's live availability, and it's confirmed on the spot.
How does the session take place?
Sessions happen over video call. Your mentor shares the meeting link ahead of time, so all you need is a quiet spot and a stable connection.
Can I reschedule?
Yes, up to 24 hours before the session. Message your mentor and find a new time that works for both of you.
What if my mentor doesn't show up?
You're protected. If a mentor is a no-show, it takes one click to cancel and get your money back, no questions asked.
How do refunds work?
You pay securely by card at checkout. If the session can't go ahead, you can cancel and get your money back instantly from your dashboard.
Still have questions? Visit our Help Center.
Our pledge to you
We're committed to a safe and reliable mentorship experience with quality mentors.
Protected
If you don't hear from a mentor, it only takes one click to get your money back.
Top-rated
All mentors are pre-vetted and continuously evaluated based on their ratings.
Easy scheduling
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Scheduling conflict? No-show? Cancel session & get your money back instantly.