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Hey, I'm Danielle, and I want to share my experience of running a SaaS from founding to exit.

I started FeedbackPanda from an idea, with my partner Arvid Kahl, in 2017. We then built a thriving community around the product, bootstrapped it to 55K MRR, and sold it for a life-changing amount of money midway through 2019.

As a founder, you wear every necessary hat, but on FeedbackPanda I took the lead on product design, product management, business strategy, community building, marketing, finance, team management, and business development. I am ...

I've spent 10+ years doing business development at ad tech / media startups helping them scale from early days to formidable forces in the industry they played in. At Outbrain, I pitched senior leadership stakeholders at the biggest media companies in the world. Navigating internal teams, I put decks, proposals and effective emails together that ultimately lead to negotiating deal terms and agreements.

Over the past year I've segued into entrepreneurship via acquisition acquisition (micro pe) am now running a Google Ads optimization tool where I focus on all ...

I bring a lot of diversity as a Product Manager as I got the opportunity to work on some of the best tech companies in Silicon Valley. My education background is that I completed my undergraduate in Economics in Southern Illinois University, Carbondale and did my masters in Engineering Management.
I started my career as a Business System Analyst and moved to a Product Manager. As a product manager I have worked on new products as well as existing products. In this process I got the chance to create ...

Do you need help achieving success in your career? Let's collaborate!

I have extensive B2C experience in the trenches launching products and scaling ecosystems with startups and top-tier brands (Airbnb, Amazon, Google, and Samsung).

I have worked for companies ranging from early-stage startups to large, global companies. I have interviewed with who-knows-how-many companies so I can help you cut through the clutter and position yourself to achieve the outcome that you want.

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I have a suite of reliable tools and tactics that you can use during your ...

Hey there.

I discovered community building some 15 years ago and I have been hooked ever since. This is the core of what I've been doing since.

Along the way I've also been super interested in startups and business. I founded and boot strapped Ministry of Testing, a community focused on software testing. It's now a global community with online and offline (conferences + meetups) activities.

I stepped back from Ministry of Testing in 2019 to lead the community over at Indie Hackers.

My core skills lie within community building ...

if you're struggling with breaking into product or developing as a product person...

👨🏽‍🏫 I can help.

✈️ Currently delivering digital products @ Air Canada | Aeroplan.

🚀 I work with enterprises and start-ups to define and scale their product management practices and deliver products for their customers.

📦 Previously shipped products for startups and enterprises in Telecom, Media and Health & Wellness.

🚀 Founder of Aspiring Product People: helping aspiring product people break into product management and grow.

✍️ Sign up for the Aspiring Product People Newsletter: https://aspiringproductpeople.substack.com/