Hiring Marketers: The Myth of Big Brand Experience
When Smaller Brand Marketers Are the True Innovators. I've interviewed hundreds of marketers, and there's something I've noticed: resumes from big brands like Google or Uber get an instant "wow." But does that "wow" always mean the best hire? Not necessarily. While big-brand marketers have their strengths, marketers from smaller brands often excel in creativity and agility due to the unique challenges they face. Overview: This article will explore why marketers from smaller brands are better suited for businesses with low brand affinity, showcasing their creativity and adaptability in ways that bigger brand veterans might not. We will look at the allure of big-brand experience, the unique value that smaller brand marketers bring, and how to assess marketing talent for your business's specific needs.
