At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite B2C books – and here are the answers.
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Understanding the concepts of B2C starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12 year, $1 million dollar research into effective sales performance, this groundbreaking resou…
Recommended by the experts and mentors at MentorCruise
Explores how companies create products that captivate users and form habits, using psychological principles and the "Hook Model.
Recommended by the experts and mentors at MentorCruise
Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.
It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big acc…
Recommended by the experts and mentors at MentorCruise
Examines why certain products and ideas go viral, offering insights into crafting messages that spark customer conversations.
Recommended by the experts and mentors at MentorCruise
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
Picture your ideal customer: friendly, eager to meet, ready to coach you through the sal…
Recommended by the experts and mentors at MentorCruise
What sets the best salespeople ahead of the rest? Gitomer knows, and his indispensable handbook will have listeners climbing the ladder of success faster than they ever thought possible.
Recommended by the experts and mentors at MentorCruise
These books are not required for you to learn B2C, but they are highly recommended for you to deepen your knowledge.
Explores the characteristics of ideas that are memorable and impactful, with practical frameworks for crafting "sticky" messages.
Recommended by the experts and mentors at MentorCruise
Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connec…
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"Greg is literally helping me achieve my dreams. I had very little idea of what I was doing – Greg was the missing piece that offered me down to earth guidance in business."
"Anna really helped me a lot. Her mentoring was very structured, she could answer all my questions and inspired me a lot. I can already see that this has made me even more successful with my agency."
