At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favouriteB2C books – and here are the answers.
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Understanding the concepts of B2C starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Teaches businesses how to clarify their message using storytelling principles to better connect with customers.
Recommended by the experts and mentors at MentorCruise.
Examines why certain products and ideas go viral, offering insights into crafting messages that spark customer conversations.
Recommended by the experts and mentors at MentorCruise.
Explores how companies create products that captivate users and form habits, using psychological principles and the "Hook Model.
Recommended by the experts and mentors at MentorCruise.
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best documented account of sales success ever collected and the result of the Huthwaite corporation's mas…
Recommended by the experts and mentors at MentorCruise.
Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.
It's time to stop making endless cold calls or waiting for the pho…
Recommended by the experts and mentors at MentorCruise.
Explores the characteristics of ideas that are memorable and impactful, with practical frameworks for crafting "sticky" messages.
Recommended by the experts and mentors at MentorCruise.
These books are not required for you to learn B2C, but they are highly recommended for you to deepen your knowledge.
Encourages businesses to stand out by creating remarkable products and marketing that catches consumers' attention.
Recommended by the experts and mentors at MentorCruise.
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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