At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite B2C books – and here are the answers.
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Understanding the concepts of B2C starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
Explores the characteristics of ideas that are memorable and impactful, with practical frameworks for crafting "sticky" messages.
Recommended by the experts and mentors at MentorCruise
Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connec…
Recommended by the experts and mentors at MentorCruise
Explores how companies create products that captivate users and form habits, using psychological principles and the "Hook Model.
Recommended by the experts and mentors at MentorCruise
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
Picture your ideal customer: friendly, eager to meet, ready to coach you through the sal…
Recommended by the experts and mentors at MentorCruise
Encourages businesses to stand out by creating remarkable products and marketing that catches consumers' attention.
Recommended by the experts and mentors at MentorCruise
Teaches businesses how to clarify their message using storytelling principles to better connect with customers.
Recommended by the experts and mentors at MentorCruise
This list is curated by MentorCruise and can include Amazon affiliate links. Have any other suggestions? Add here.
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"Naz is an amazing person and a wonderful mentor. She is supportive and knowledgeable with extensive practical experience. Having been a manager at Netflix, she also knows a ton about working with teams at scale. Highly recommended."
"Brandon has been supporting me with a software engineering job hunt and has provided amazing value with his industry knowledge, tips unique to my situation and support as I prepared for my interviews and applications."
"Sandrina helped me improve as an engineer. Looking back, I took a huge step, beyond my expectations."
"Andrii is the best mentor I have ever met. He explains things clearly and helps to solve almost any problem. He taught me so many things about the world of Java in so a short period of time!"
"Greg is literally helping me achieve my dreams. I had very little idea of what I was doing – Greg was the missing piece that offered me down to earth guidance in business."
"Anna really helped me a lot. Her mentoring was very structured, she could answer all my questions and inspired me a lot. I can already see that this has made me even more successful with my agency."
