Top B2C books curated by experts

Teaches businesses how to clarify their message using storytelling principles to better connect with customers.

Examines why certain products and ideas go viral, offering insights into crafting messages that spark customer conversations.

Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.
It's time to stop making endless cold calls or waiting for the pho…

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, whic…

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best documented account of sales success ever collected and the result of the Huthwaite corporation's mas…

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you ch…

What sets the best salespeople ahead of the rest? Gitomer knows, and his indispensable handbook will have listeners climbing the ladder of success faster than they ever thought possible.

Encourages businesses to stand out by creating remarkable products and marketing that catches consumers' attention.