Top B2C books curated by experts

Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, whic…

Teaches businesses how to clarify their message using storytelling principles to better connect with customers.

Encourages businesses to stand out by creating remarkable products and marketing that catches consumers' attention.

Explores how companies create products that captivate users and form habits, using psychological principles and the "Hook Model.

What sets the best salespeople ahead of the rest? Gitomer knows, and his indispensable handbook will have listeners climbing the ladder of success faster than they ever thought possible.

Explores the characteristics of ideas that are memorable and impactful, with practical frameworks for crafting "sticky" messages.

Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away.
It's time to stop making endless cold calls or waiting for the pho…

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you ch…