Top Branding books recommended by experts

At MentorCruise, we are all about making the most out of the experience of others. As part of that, we've connected and asked dozens of experts and professionals about their favourite Branding books – and here are the answers.

Table of Contents

Fundamentals of Branding

Understanding the concepts of Branding starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.

Identity Designed: The Definitive Guide to Visual Branding

Identity Designed: The Definitive Guide to Visual Branding

Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios.

Recommended by the experts and mentors at MentorCruise

Branding: In Five and a Half Steps

Branding: In Five and a Half Steps

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions.

Recommended by the experts and mentors at MentorCruise

Start with Why: How Great Leaders Inspire Everyone to Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action

What's it about? This book is about discovering the power of purpose in work, leadership, and life, and how understanding the "WHY" behind our actions can inspire and motivate others to achieve greatness.

Recommended by the experts and mentors at MentorCruise

Contagious: Why Things Catch On

Contagious: Why Things Catch On

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Recommended by the experts and mentors at MentorCruise

How to Launch a Brand

How to Launch a Brand

This book will guide you through the steps necessary to build a brand from the ground up. Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand.

Recommended by the experts and mentors at MentorCruise

Creating a Brand Identity

Creating a Brand Identity

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

Recommended by the experts and mentors at MentorCruise

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Hello, I'm Chris Ellinas and I love solving business problems, through design thinking! 😊 I believe in good people. Good work is secondary. I had the opportunity to work with engaging clients and brands around the world. My main client right now are Netflix, Disney+, and Amazon Prime, designing logos …

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Hello there! I'm Tiziana, currently serving as Chief of Staff at one of the fastest-growing tech companies in the world. With over 7 years of experience in hypergrowth startups, I've gained valuable expertise in various areas, including hiring top talent (conducting over 200 interviews and making 30+ hires), scaling sales …

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Hi! I'm Darren, and you're awesome. I lead technology strategy communications at Ford. Prior to Ford, I led workplace strategy and operations at GitLab, the world's largest all-remote company to go from startup to IPO. I hold a Guinness World Record in writing and communications. I was featured in Forbes' …

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I've been a business leader and coach since 2013 when I left a successful career at American Express to found my own business. I've always been fascinated by the way people behave, both alone and in groups, and I ventured deeply into this subject by designing, building and operating loyalty …

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