At MentorCruise, we are all about making the most out of the experience of others. As part of that, we have connected and asked dozens of experts and professionals about their favourite Business books – and here are the answers.
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Understanding the concepts of Business starts with understanding the fundamentals. On your way to mastery, it's crucial for you to understand how certain concepts were derived, and why things work like they do. Starting with these resources is the best way to do so.
BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Recommended by the experts and mentors at MentorCruise.
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and e…
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This collection of articles includes: “What Makes a Leader” by Daniel Goleman, “Primal Leadership: The Hidden Driver of Great Performance” by Daniel Goleman, Richard Boyatzis, and Annie McKee, “Why It’s So Hard to Be Fair” by Joel Brockner, “Why Good Leaders Make Bad Decisions” by Andrew Campbel…
Recommended by the experts and mentors at MentorCruise.
WeWork would be worth $10 trillion, more than any other company in the world. It wasn’t just an office space provider. It was a tech company—an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East…
Recommended by the experts and mentors at MentorCruise.
Trajectory: Startup removes the mystery from the startup process and outlines a roadmap of tasks and timeframes, with monthly milestones and resources. This pre-accelerator program will help you get the momentum you need.
Recommended by the experts and mentors at MentorCruise.
The Innovator's Dilemma by Clayton Christensen explains how successful companies fail by sticking to their established business models, overlooking disruptive innovations. It offers a framework to help managers anticipate and respond to market changes.
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These books are not required for you to learn Business, but they are highly recommended for you to deepen your knowledge.
Bad Blood by John Carreyrou is a non-fiction book that tells the fascinating yet terrifying story of Elizabeth Holmes and her company, Theranos. The book takes a deep dive into the massive fraud that was perpetrated by the company and the incredible deceit that kept it going for so long.
Recommended by the experts and mentors at MentorCruise.
In 2016, the fate of Paramount Global—the multibillion-dollar entertainment empire that includes Paramount, CBS, MTV, Nickelodeon, Showtime, and Simon & Schuster—hung precariously in the balance. Its founder and head, ninety-three-year-old Sumner M. Redstone, was facing a very public lawsuit bro…
Recommended by the experts and mentors at MentorCruise.
"Built to Last: Successful Habits of Visionary Companies" is a business book written by Jim Collins and Jerry Porras. The book outlines the key characteristics and habits of successful companies that have managed to stand the test of time and remain competitive in their respective industries.
Recommended by the experts and mentors at MentorCruise.
Hidden Potential offers a new framework for raising aspirations and exceeding expectations. Adam Grant weaves together groundbreaking evidence, surprising insights, and vivid storytelling that takes us from the classroom to the boardroom, the playground to the Olympics, and underground to outer …
Recommended by the experts and mentors at MentorCruise.
A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time
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The 4-Hour Work Week is all about how to change the way readers look at how they live and work and why they should challenge old assumptions. The author writes from a unique vantage point. He created a life and a career he chose out of consistently questioning the traditional assumptions about l…
Recommended by the experts and mentors at MentorCruise.
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